Allegra Consumer Insights

Who buys Allegra? A Allegra consumer is generally very high income, Caucasian, and senior age. Allegra consumers are more likely to purchase Allegra during larger pantry stocking trips. Brands such as Puffs, Listerine, and Gold Peak also tend to be purchased in the same trip. Sample consumer insights data below.

Allegra Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$17.99
% of Basket $ (median)
38.1%
Total Basket $ (median)
$47.28

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Allegra Consumer Demographics

demographic
index
Female
99
Male
106
<24
76
25-34
72
35-44
112
45-54
110
55-64
113
65+
117
African American
79
Asian
101
Caucasian
102
Hispanic
89
demographic
index
Has Kids
96
No Kids
109
- $20k
61
$20k-40k
72
$40k-60k
85
$60k-80k
95
$80k-100k
113
$100k-125k
133
$125k +
149
No College
77
College
100
Adv. Degree
124

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Allegra Basket Affinity & Size

brand
basket affinity
Puffs 7.8x
Listerine 5.8x
Gold Peak 5.6x
Nestle Pure Life 5.2x
basket size
index
Urgent Need (1-2 Items)
85
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
108
Pantry Stocking (21+ Items)
213

Where is Allegra Purchased?

channels
index
Beauty
28
Club
80
Dollar
40
Drug
365
Food
46
Gas & Convenience
3
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.4x
Charmin 1.3x
Listerine 1.3x
Birds Eye 1.3x

How Did They Pay?

method
index
Cash
94
Credit
110
Debit
100
Food Stamps
14

When is Allegra Purchased?

day of week
Sun
15.3%
Mon
14.4%
Tue
13.4%
Wed
11.9%
Thu
13.5%
Fri
14.8%
Sat
16.7%
time of day
Morning
17.4%
Noon
18.6%
Afternoon
33.5%
Evening
25.7%
Late
4.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Allegra consumers purchase?

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Why do Allegra consumers try new brands?

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Where do Allegra consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Allegra Target Market

Arrow and target

Who actually buys Allegra? Do these consumers match the intended target market of Allegra?

Thought bubble

What motivates the target market to purchase Allegra?

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What other target market should Allegra look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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