Allegra Consumer Insights

Who buys Allegra?

A Allegra consumer is generally very high income, Caucasian, and senior age. Allegra consumers are more likely to purchase Allegra during larger pantry stocking trips. Brands such as Puffs, Listerine, and Gold Peak also tend to be purchased in the same trip. See sample consumer insights data below.

Allegra Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$17.99
% of Basket $ (median)
38.1%
Total Basket $ (median)
$47.28

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Allegra Consumer Demographics

demographic
index
Female
99
Male
106
<24
76
25-34
72
35-44
112
45-54
110
55-64
113
65+
117
African American
79
Asian
101
Caucasian
102
Hispanic
89
demographic
index
Has Kids
96
No Kids
109
- $20k
61
$20k-40k
72
$40k-60k
85
$60k-80k
95
$80k-100k
113
$100k-125k
133
$125k +
149
No College
77
College
100
Adv. Degree
124

Understand Allegra Consumer Behavior

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Allegra Basket Affinity & Size

brand
basket affinity
Puffs 7.8x
Listerine 5.8x
Gold Peak 5.6x
Nestle Pure Life 5.2x
basket size
index
Urgent Need (1-2 Items)
85
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
108
Pantry Stocking (21+ Items)
213

Where is Allegra Purchased?

channels
index
Beauty
28
Club
80
Dollar
40
Drug
365
Food
46
Gas & Convenience
3
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.4x
Charmin 1.3x
Listerine 1.3x
Birds Eye 1.3x

How Did They Pay?

method
index
Cash
94
Credit
110
Debit
100
Food Stamps
14

When is Allegra Purchased?

day of week
Sun
15.3%
Mon
14.4%
Tue
13.4%
Wed
11.9%
Thu
13.5%
Fri
14.8%
Sat
16.7%
time of day
Morning
17.4%
Noon
18.6%
Afternoon
33.5%
Evening
25.7%
Late
4.7%

About Our Allegra Consumer Insights

How do we know who buys Allegra? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Allegra consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.