Almay Consumer Insights

Who buys Almay?

A Almay consumer is generally very low income, Asian, and adolescent age. Almay consumers are more likely to purchase Almay during larger pantry stocking trips. Brands such as CoverGirl, Neutrogena, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

Almay Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$8.23
% of Basket $ (median)
45.2%
Total Basket $ (median)
$18.22

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Almay Consumer Demographics

demographic
index
Female
106
Male
42
<24
143
25-34
142
35-44
88
45-54
79
55-64
74
65+
60
African American
122
Asian
194
Caucasian
80
Hispanic
170
demographic
index
Has Kids
95
No Kids
111
- $20k
133
$20k-40k
132
$40k-60k
113
$60k-80k
94
$80k-100k
90
$100k-125k
72
$125k +
62
No College
111
College
101
Adv. Degree
83

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Almay Basket Affinity & Size

brand
basket affinity
CoverGirl 19.6x
Neutrogena 12.4x
Olay 8.4x
TRESemme 8.3x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
111
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
172

Where is Almay Purchased?

channels
index
Beauty
517
Club
0
Dollar
1
Drug
971
Food
12
Gas & Convenience
0
Mass
66
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.4x
Cottonelle 1.4x
CoverGirl 1.4x
TRESemme 1.4x

How Did They Pay?

method
index
Cash
174
Credit
80
Debit
85
Food Stamps
36

When is Almay Purchased?

day of week
Sun
18.8%
Mon
12.5%
Tue
13.0%
Wed
11.9%
Thu
11.3%
Fri
14.1%
Sat
18.5%
time of day
Morning
14.4%
Noon
15.4%
Afternoon
32.3%
Evening
28.5%
Late
9.4%

Get More Almay Data

Contact us for the latest Almay consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Almay consumers switch to?

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Why do consumers stop buying Almay products?

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Which retailers do Almay shoppers prefer to shop at?

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What motivates consumers to try Almay products?

Research the Almay Target Market

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Who actually buys Almay? Do these consumers match the intended target market of Almay?

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What motivates the target market to purchase Almay?

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What other target market should Almay look at?

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Which other brands have a similar target market?

About Our Almay Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.