Almond Joy Consumer Insights

Who buys Almond Joy?

A Almond Joy consumer is generally very low income, African American, and senior age. Almond Joy consumers are more likely to purchase Almond Joy during larger pantry stocking trips. Brands such as Kit Kat, Reese's Peanut Butter Cups, and Snickers also tend to be purchased in the same trip. See sample consumer insights data below.

Almond Joy Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.28
% of Basket $ (median)
5.7%
Total Basket $ (median)
$22.41

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Almond Joy Consumer Demographics

demographic
index
Female
99
Male
110
<24
100
25-34
90
35-44
88
45-54
112
55-64
142
65+
163
African American
115
Asian
75
Caucasian
101
Hispanic
99
demographic
index
Has Kids
90
No Kids
122
- $20k
133
$20k-40k
110
$40k-60k
110
$60k-80k
92
$80k-100k
103
$100k-125k
85
$125k +
72
No College
117
College
98
Adv. Degree
88

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Almond Joy Basket Affinity & Size

brand
basket affinity
Kit Kat 20.0x
Reese's Peanut Butter Cups 16.2x
Snickers 14.9x
Twix 13.1x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
99
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
228

Where is Almond Joy Purchased?

channels
index
Club
48
Dollar
257
Drug
202
Food
87
Gas & Convenience
176
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.5x
Duncan Hines 1.3x
Diet Pepsi 1.3x
Gold Peak 1.3x

How Did They Pay?

method
index
Cash
137
Credit
87
Debit
94
Food Stamps
104

When is Almond Joy Purchased?

day of week
Sun
14.5%
Mon
12.5%
Tue
12.8%
Wed
13.5%
Thu
14.3%
Fri
16.4%
Sat
16.1%
time of day
Morning
13.8%
Noon
15.7%
Afternoon
34.8%
Evening
29.0%
Late
6.7%

About Our Almond Joy Consumer Insights

How do we know who buys Almond Joy? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Almond Joy consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.