Alouette Consumer Insights

Who buys Alouette? Alouette consumers are generally very high income, Caucasian, and senior age. Alouette consumers are more likely to purchase Alouette during larger pantry stocking trips. Brands such as Nabisco Triscuit, Sabra, and Nabisco Wheat Thins also tend to be purchased in the same trip. Sample consumer insights data below.

Alouette Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
5.1%
Total Basket $ (median)
$78.50

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Alouette Consumer Demographics

demographic
index
Female
100
Male
96
<24
70
25-34
79
35-44
99
45-54
112
55-64
128
65+
180
African American
42
Asian
63
Caucasian
109
Hispanic
77
demographic
index
Has Kids
92
No Kids
118
- $20k
70
$20k-40k
71
$40k-60k
84
$60k-80k
95
$80k-100k
100
$100k-125k
135
$125k +
160
No College
57
College
102
Adv. Degree
142

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Alouette Basket Affinity & Size

brand
basket affinity
Nabisco Triscuit 7.3x
Sabra 5.5x
Nabisco Wheat Thins 5.4x
Keebler 5.1x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
455

Where is Alouette Purchased?

channels
index
Club
48
Drug
32
Food
160
Gas & Convenience
1
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.6x
Horizon Organic 1.6x
Boars Head 1.6x
Sabra 1.6x

How Did They Pay?

method
index
Cash
84
Credit
120
Debit
95
Food Stamps
60

When is Alouette Purchased?

day of week
Sun
18.5%
Mon
12.9%
Tue
11.8%
Wed
12.2%
Thu
10.9%
Fri
14.7%
Sat
19.1%
time of day
Morning
12.3%
Noon
18.0%
Afternoon
39.3%
Evening
26.4%
Late
4.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Alouette consumers purchase?

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Why do Alouette consumers try new brands?

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Where do Alouette consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Alouette Target Market

Arrow and target

Who actually buys Alouette? Do these consumers match the intended target market of Alouette?

Thought bubble

What motivates the target market to purchase Alouette?

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What other target market should Alouette look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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