Alouette Consumer Insights

Who buys Alouette?

A Alouette consumer is generally very high income, Caucasian, and senior age. Alouette consumers are more likely to purchase Alouette during larger pantry stocking trips. Brands such as Nabisco Triscuit, Sabra, and Nabisco Wheat Thins also tend to be purchased in the same trip. See sample consumer insights data below.

Alouette Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.99
% of Basket $ (median)
5.1%
Total Basket $ (median)
$78.50

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Alouette Consumer Demographics

demographic
index
Female
100
Male
96
<24
70
25-34
79
35-44
99
45-54
112
55-64
128
65+
180
African American
42
Asian
63
Caucasian
109
Hispanic
77
demographic
index
Has Kids
92
No Kids
118
- $20k
70
$20k-40k
71
$40k-60k
84
$60k-80k
95
$80k-100k
100
$100k-125k
135
$125k +
160
No College
57
College
102
Adv. Degree
142

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Alouette Basket Affinity & Size

brand
basket affinity
Nabisco Triscuit 7.3x
Sabra 5.5x
Nabisco Wheat Thins 5.4x
Keebler 5.1x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
455

Where is Alouette Purchased?

channels
index
Club
48
Drug
32
Food
160
Gas & Convenience
1
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.6x
Horizon Organic 1.6x
Boars Head 1.6x
Sabra 1.6x

How Did They Pay?

method
index
Cash
84
Credit
120
Debit
95
Food Stamps
60

When is Alouette Purchased?

day of week
Sun
18.5%
Mon
12.9%
Tue
11.8%
Wed
12.2%
Thu
10.9%
Fri
14.7%
Sat
19.1%
time of day
Morning
12.3%
Noon
18.0%
Afternoon
39.3%
Evening
26.4%
Late
4.1%

Get More Alouette Data

Contact us for the latest Alouette consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Alouette consumers switch to?

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Why do consumers stop buying Alouette products?

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Which retailers do Alouette shoppers prefer to shop at?

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What motivates consumers to try Alouette products?

Research the Alouette Target Market

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Who actually buys Alouette? Do these consumers match the intended target market of Alouette?

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What motivates the target market to buy Alouette?

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What other target market should Alouette look at?

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Which other brands have a similar target market?

About Our Alouette Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.