Alpine Consumer Insights

Who buys Alpine?

A Alpine consumer is generally lower income, Caucasian, and adolescent age. Alpine consumers are more likely to purchase Alpine during larger pantry stocking trips. Brands such as Listerine, Hunt's Snack Pack, and Bar-S also tend to be purchased in the same trip. Sample consumer insights data below.

Alpine Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
3.6%
Total Basket $ (median)
$54.84

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Alpine Consumer Demographics

demographic
index
Female
103
Male
70
<24
176
25-34
94
35-44
88
45-54
105
55-64
128
65+
136
African American
87
Asian
72
Caucasian
103
Hispanic
72
demographic
index
Has Kids
80
No Kids
146
- $20k
70
$20k-40k
126
$40k-60k
108
$60k-80k
99
$80k-100k
89
$100k-125k
98
$125k +
86
No College
84
College
103
Adv. Degree
106

Understand Alpine Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Alpine Basket Affinity & Size

brand
basket affinity
Listerine 7.0x
Hunt's Snack Pack 6.5x
Bar-S 5.3x
Hillshire Farm 4.9x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
446

Where is Alpine Purchased?

channels
index
Club
168
Drug
14
Food
61
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.5x
Nabisco Triscuit 1.5x
Jennie-O 1.5x
Dannon Oikos 1.5x

How Did They Pay?

method
index
Cash
117
Credit
79
Debit
111
Food Stamps
119

When is Alpine Purchased?

day of week
Sun
16.1%
Mon
10.1%
Tue
9.5%
Wed
15.9%
Thu
14.4%
Fri
12.9%
Sat
21.0%
time of day
Morning
12.6%
Noon
14.0%
Afternoon
42.1%
Evening
25.8%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Alpine consumers purchase?

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Why do Alpine consumers try new brands?

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Where do Alpine consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Alpine Target Market

Arrow and target

Who actually buys Alpine? Do these consumers match the intended target market of Alpine?

Thought bubble

What motivates the target market to purchase Alpine?

magnifying glass

What other target market should Alpine look at?

venn diagram

Which other brands have a similar target market?

About Our Alpine Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.