Alpine Consumer Insights

Who buys Alpine?

A Alpine consumer is generally lower income, Caucasian, and adolescent age. Alpine consumers are more likely to purchase Alpine during larger pantry stocking trips. Brands such as Listerine, Hunt's Snack Pack, and Bar-S also tend to be purchased in the same trip. See sample consumer insights data below.

Alpine Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.99
% of Basket $ (median)
3.6%
Total Basket $ (median)
$54.84

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Alpine Consumer Demographics

demographic
index
Female
103
Male
70
<24
176
25-34
94
35-44
88
45-54
105
55-64
128
65+
136
African American
87
Asian
72
Caucasian
103
Hispanic
72
demographic
index
Has Kids
80
No Kids
146
- $20k
70
$20k-40k
126
$40k-60k
108
$60k-80k
99
$80k-100k
89
$100k-125k
98
$125k +
86
No College
84
College
103
Adv. Degree
106

Understand Alpine Consumer Behavior

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Alpine Basket Affinity & Size

brand
basket affinity
Listerine 7.0x
Hunt's Snack Pack 6.5x
Bar-S 5.3x
Hillshire Farm 4.9x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
446

Where is Alpine Purchased?

channels
index
Club
168
Drug
14
Food
61
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.5x
Nabisco Triscuit 1.5x
Jennie-O 1.5x
Dannon Oikos 1.5x

How Did They Pay?

method
index
Cash
117
Credit
79
Debit
111
Food Stamps
119

When is Alpine Purchased?

day of week
Sun
16.1%
Mon
10.1%
Tue
9.5%
Wed
15.9%
Thu
14.4%
Fri
12.9%
Sat
21.0%
time of day
Morning
12.6%
Noon
14.0%
Afternoon
42.1%
Evening
25.8%
Late
5.5%

About Our Alpine Consumer Insights

How do we know who buys Alpine? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Alpine consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.