Alta-Dena Consumer Insights

Who buys Alta-Dena?

A Alta-Dena consumer is generally very low income, Asian, and adolescent age. Alta-Dena consumers are more likely to purchase Alta-Dena during larger pantry stocking trips. Brands such as Post Honey Bunches Of Oats, Oroweat, and Smart Balance also tend to be purchased in the same trip. See sample consumer insights data below.

Alta-Dena Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
11.1%
Total Basket $ (median)
$26.96

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Alta-Dena Consumer Demographics

demographic
index
Female
98
Male
123
<24
150
25-34
121
35-44
89
45-54
87
55-64
88
65+
140
African American
58
Asian
318
Caucasian
61
Hispanic
273
demographic
index
Has Kids
105
No Kids
90
- $20k
168
$20k-40k
122
$40k-60k
90
$60k-80k
81
$80k-100k
87
$100k-125k
94
$125k +
90
No College
94
College
104
Adv. Degree
87

Understand Alta-Dena Consumer Behavior

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Alta-Dena Basket Affinity & Size

brand
basket affinity
Post Honey Bunches Of Oats 13.1x
Oroweat 12.4x
Smart Balance 7.5x
Sara Lee 7.4x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
105
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
224

Where is Alta-Dena Purchased?

channels
index
Club
43
Dollar
47
Drug
104
Food
183
Gas & Convenience
92
Mass
54
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 2.1x
Oroweat 2.1x
Skippy 1.8x
Fresh Selections 1.8x

How Did They Pay?

method
index
Cash
219
Credit
47
Debit
64
Food Stamps
308

When is Alta-Dena Purchased?

day of week
Sun
17.1%
Mon
14.6%
Tue
14.1%
Wed
13.4%
Thu
12.7%
Fri
13.0%
Sat
15.2%
time of day
Morning
14.2%
Noon
14.0%
Afternoon
30.4%
Evening
32.6%
Late
8.8%

About Our Alta-Dena Consumer Insights

How do we know who buys Alta-Dena? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Alta-Dena consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.