Alta-Dena Consumer Insights

Who buys Alta-Dena?

A Alta-Dena consumer is generally very low income, Asian, and adolescent age. Alta-Dena consumers are more likely to purchase Alta-Dena during larger pantry stocking trips. Brands such as Post Honey Bunches Of Oats, Oroweat, and Smart Balance also tend to be purchased in the same trip. Sample consumer insights data below.

Alta-Dena Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
11.1%
Total Basket $ (median)
$26.96

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Alta-Dena Consumer Demographics

demographic
index
Female
98
Male
123
<24
150
25-34
121
35-44
89
45-54
87
55-64
88
65+
140
African American
58
Asian
318
Caucasian
61
Hispanic
273
demographic
index
Has Kids
105
No Kids
90
- $20k
168
$20k-40k
122
$40k-60k
90
$60k-80k
81
$80k-100k
87
$100k-125k
94
$125k +
90
No College
94
College
104
Adv. Degree
87

Understand Alta-Dena Consumer Behavior

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Alta-Dena Basket Affinity & Size

brand
basket affinity
Post Honey Bunches Of Oats 13.1x
Oroweat 12.4x
Smart Balance 7.5x
Sara Lee 7.4x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
105
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
224

Where is Alta-Dena Purchased?

channels
index
Club
43
Dollar
47
Drug
104
Food
183
Gas & Convenience
92
Mass
54
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 2.1x
Oroweat 2.1x
Skippy 1.8x
Fresh Selections 1.8x

How Did They Pay?

method
index
Cash
219
Credit
47
Debit
64
Food Stamps
308

When is Alta-Dena Purchased?

day of week
Sun
17.1%
Mon
14.6%
Tue
14.1%
Wed
13.4%
Thu
12.7%
Fri
13.0%
Sat
15.2%
time of day
Morning
14.2%
Noon
14.0%
Afternoon
30.4%
Evening
32.6%
Late
8.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Alta-Dena consumers purchase?

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Why do Alta-Dena consumers try new brands?

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Where do Alta-Dena consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Alta-Dena Target Market

Arrow and target

Who actually buys Alta-Dena? Do these consumers match the intended target market of Alta-Dena?

Thought bubble

What motivates the target market to purchase Alta-Dena?

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What other target market should Alta-Dena look at?

venn diagram

Which other brands have a similar target market?

About Our Alta-Dena Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.