Altoids Consumer Insights

Who buys Altoids?

A Altoids consumer is generally higher income, Asian, and senior age. Altoids consumers are more likely to purchase Altoids during larger pantry stocking trips. Brands such as Orbit, Archer Farms, and Listerine also tend to be purchased in the same trip. Sample consumer insights data below.

Altoids Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.79
% of Basket $ (median)
6.1%
Total Basket $ (median)
$29.24

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Altoids Consumer Demographics

demographic
index
Female
97
Male
126
<24
92
25-34
81
35-44
96
45-54
118
55-64
124
65+
157
African American
96
Asian
150
Caucasian
94
Hispanic
101
demographic
index
Has Kids
93
No Kids
117
- $20k
82
$20k-40k
85
$40k-60k
85
$60k-80k
101
$80k-100k
106
$100k-125k
133
$125k +
117
No College
80
College
102
Adv. Degree
112

Understand Altoids Consumer Behavior

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Altoids Basket Affinity & Size

brand
basket affinity
Orbit 8.5x
Archer Farms 6.8x
Listerine 6.5x
Trident 6.1x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
213

Where is Altoids Purchased?

channels
index
Beauty
28
Club
134
Dollar
137
Drug
310
Food
76
Gas & Convenience
42
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.4x
Nabisco Triscuit 1.3x
Listerine 1.3x
Canada Dry 1.3x

How Did They Pay?

method
index
Cash
123
Credit
101
Debit
95
Food Stamps
45

When is Altoids Purchased?

day of week
Sun
16.0%
Mon
12.7%
Tue
13.1%
Wed
11.8%
Thu
13.2%
Fri
14.8%
Sat
18.5%
time of day
Morning
14.4%
Noon
16.3%
Afternoon
36.4%
Evening
26.6%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Altoids consumers purchase?

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Why do Altoids consumers try new brands?

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Where do Altoids consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Altoids Target Market

Arrow and target

Who actually buys Altoids? Do these consumers match the intended target market of Altoids?

Thought bubble

What motivates the target market to purchase Altoids?

magnifying glass

What other target market should Altoids look at?

venn diagram

Which other brands have a similar target market?

About Our Altoids Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.