Altoids Consumer Insights

Who buys Altoids?

A Altoids consumer is generally higher income, Asian, and senior age. Altoids consumers are more likely to purchase Altoids during larger pantry stocking trips. Brands such as Orbit, Archer Farms, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Altoids Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.79
% of Basket $ (median)
6.1%
Total Basket $ (median)
$29.24

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Altoids Consumer Demographics

demographic
index
Female
97
Male
126
<24
92
25-34
81
35-44
96
45-54
118
55-64
124
65+
157
African American
96
Asian
150
Caucasian
94
Hispanic
101
demographic
index
Has Kids
93
No Kids
117
- $20k
82
$20k-40k
85
$40k-60k
85
$60k-80k
101
$80k-100k
106
$100k-125k
133
$125k +
117
No College
80
College
102
Adv. Degree
112

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Altoids Basket Affinity & Size

brand
basket affinity
Orbit 8.5x
Archer Farms 6.8x
Listerine 6.5x
Trident 6.1x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
213

Where is Altoids Purchased?

channels
index
Beauty
28
Club
134
Dollar
137
Drug
310
Food
76
Gas & Convenience
42
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.4x
Nabisco Triscuit 1.3x
Listerine 1.3x
Canada Dry 1.3x

How Did They Pay?

method
index
Cash
123
Credit
101
Debit
95
Food Stamps
45

When is Altoids Purchased?

day of week
Sun
16.0%
Mon
12.7%
Tue
13.1%
Wed
11.8%
Thu
13.2%
Fri
14.8%
Sat
18.5%
time of day
Morning
14.4%
Noon
16.3%
Afternoon
36.4%
Evening
26.6%
Late
6.2%

About Our Altoids Consumer Insights

How do we know who buys Altoids? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Altoids consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.