Always Consumer Insights

Who buys Always? A Always consumer is generally very low income, Asian, and adolescent age. Always consumers are more likely to purchase Always during larger pantry stocking trips. Brands such as Secret, Olay, and Oral-B also tend to be purchased in the same trip. Sample consumer insights data below.

Always Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.50
% of Basket $ (median)
12.7%
Total Basket $ (median)
$43.40

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Always Consumer Demographics

demographic
index
Female
101
Male
88
<24
158
25-34
100
35-44
102
45-54
105
55-64
67
65+
77
African American
173
Asian
199
Caucasian
80
Hispanic
148
demographic
index
Has Kids
100
No Kids
100
- $20k
127
$20k-40k
114
$40k-60k
104
$60k-80k
96
$80k-100k
91
$100k-125k
85
$125k +
87
No College
100
College
101
Adv. Degree
96

Understand Always Consumer Behavior

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Always Basket Affinity & Size

brand
basket affinity
Secret 8.0x
Olay 6.6x
Oral-B 5.5x
Neutrogena 5.4x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
264

Where is Always Purchased?

channels
index
Beauty
26
Club
89
Dollar
182
Drug
247
Food
57
Gas & Convenience
6
Mass
113
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.2x
Nutella 1.2x
Olay 1.2x
Dannon Danimals 1.2x

How Did They Pay?

method
index
Cash
110
Credit
95
Debit
103
Food Stamps
48

When is Always Purchased?

day of week
Sun
16.4%
Mon
13.3%
Tue
12.8%
Wed
12.5%
Thu
12.8%
Fri
14.7%
Sat
17.4%
time of day
Morning
14.1%
Noon
15.9%
Afternoon
33.6%
Evening
28.7%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Always consumers purchase?

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Why do Always consumers try new brands?

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Where do Always consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Always Target Market

Arrow and target

Who actually buys Always? Do these consumers match the intended target market of Always?

Thought bubble

What motivates the target market to purchase Always?

magnifying glass

What other target market should Always look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us