Always Consumer Insights

Who buys Always?

A Always consumer is generally very low income, Asian, and adolescent age. Always consumers are more likely to purchase Always during larger pantry stocking trips. Brands such as Secret, Olay, and Oral-B also tend to be purchased in the same trip. See sample consumer insights data below.

Always Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.50
% of Basket $ (median)
12.7%
Total Basket $ (median)
$43.40

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Always Consumer Demographics

demographic
index
Female
101
Male
88
<24
158
25-34
100
35-44
102
45-54
105
55-64
67
65+
77
African American
173
Asian
199
Caucasian
80
Hispanic
148
demographic
index
Has Kids
100
No Kids
100
- $20k
127
$20k-40k
114
$40k-60k
104
$60k-80k
96
$80k-100k
91
$100k-125k
85
$125k +
87
No College
100
College
101
Adv. Degree
96

Understand Always Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Always Basket Affinity & Size

brand
basket affinity
Secret 8.0x
Olay 6.6x
Oral-B 5.5x
Neutrogena 5.4x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
264

Where is Always Purchased?

channels
index
Beauty
26
Club
89
Dollar
182
Drug
247
Food
57
Gas & Convenience
6
Mass
113
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.2x
Nutella 1.2x
Olay 1.2x
Dannon Danimals 1.2x

How Did They Pay?

method
index
Cash
110
Credit
95
Debit
103
Food Stamps
48

When is Always Purchased?

day of week
Sun
16.4%
Mon
13.3%
Tue
12.8%
Wed
12.5%
Thu
12.8%
Fri
14.7%
Sat
17.4%
time of day
Morning
14.1%
Noon
15.9%
Afternoon
33.6%
Evening
28.7%
Late
7.6%

About Our Always Consumer Insights

How do we know who buys Always? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Always consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.