Always Discreet Consumer Insights

Who buys Always Discreet?

A Always Discreet consumer is generally very low income, African American, and senior age. Always Discreet consumers are more likely to purchase Always Discreet during larger pantry stocking trips. Brands such as Olay, Swiffer, and Softsoap also tend to be purchased in the same trip. See sample consumer insights data below.

Always Discreet Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.99
% of Basket $ (median)
23.6%
Total Basket $ (median)
$25.38

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Always Discreet Consumer Demographics

demographic
index
Female
104
Male
57
<24
108
25-34
93
35-44
74
45-54
118
55-64
162
65+
232
African American
186
Asian
104
Caucasian
90
Hispanic
132
demographic
index
Has Kids
85
No Kids
134
- $20k
163
$20k-40k
147
$40k-60k
120
$60k-80k
92
$80k-100k
85
$100k-125k
46
$125k +
43
No College
138
College
97
Adv. Degree
68

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Always Discreet Basket Affinity & Size

brand
basket affinity
Olay 10.4x
Swiffer 6.8x
Softsoap 6.0x
Tide 6.0x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
249

Where is Always Discreet Purchased?

channels
index
Club
0
Dollar
448
Drug
467
Food
58
Gas & Convenience
2
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.6x
Maxwell House 1.6x
Angel Soft 1.5x
Libby's 1.5x

How Did They Pay?

method
index
Cash
159
Credit
84
Debit
91
Food Stamps
63

When is Always Discreet Purchased?

day of week
Sun
13.4%
Mon
13.3%
Tue
13.7%
Wed
14.1%
Thu
13.0%
Fri
14.8%
Sat
17.8%
time of day
Morning
15.2%
Noon
16.8%
Afternoon
34.9%
Evening
25.7%
Late
7.4%

Get More Always Discreet Data

Better understand Always Discreet consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Always Discreet consumers switch to?

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Why do consumers stop buying Always Discreet products?

Store front

Which retailers do Always Discreet shoppers prefer to shop at?

Sale sign

What motivates consumers to try Always Discreet products?

Research the Always Discreet Target Market

Arrow and target

Who actually buys Always Discreet? Do these consumers match the intended target market of Always Discreet?

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What motivates the target market to buy Always Discreet?

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What other target market should Always Discreet look at?

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Which other brands have a similar target market?

About Our Always Discreet Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.