Always Discreet Consumer Insights

Who buys Always Discreet?

A Always Discreet consumer is generally very low income, African American, and senior age. Always Discreet consumers are more likely to purchase Always Discreet during larger pantry stocking trips. Brands such as Olay, Swiffer, and Softsoap also tend to be purchased in the same trip. See sample consumer insights data below.

Always Discreet Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.99
% of Basket $ (median)
23.6%
Total Basket $ (median)
$25.38

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Always Discreet Consumer Demographics

demographic
index
Female
104
Male
57
<24
108
25-34
93
35-44
74
45-54
118
55-64
162
65+
232
African American
186
Asian
104
Caucasian
90
Hispanic
132
demographic
index
Has Kids
85
No Kids
134
- $20k
163
$20k-40k
147
$40k-60k
120
$60k-80k
92
$80k-100k
85
$100k-125k
46
$125k +
43
No College
138
College
97
Adv. Degree
68

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Always Discreet Basket Affinity & Size

brand
basket affinity
Olay 10.4x
Swiffer 6.8x
Softsoap 6.0x
Tide 6.0x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
249

Where is Always Discreet Purchased?

channels
index
Club
0
Dollar
448
Drug
467
Food
58
Gas & Convenience
2
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.6x
Maxwell House 1.6x
Angel Soft 1.5x
Libby's 1.5x

How Did They Pay?

method
index
Cash
159
Credit
84
Debit
91
Food Stamps
63

When is Always Discreet Purchased?

day of week
Sun
13.4%
Mon
13.3%
Tue
13.7%
Wed
14.1%
Thu
13.0%
Fri
14.8%
Sat
17.8%
time of day
Morning
15.2%
Noon
16.8%
Afternoon
34.9%
Evening
25.7%
Late
7.4%

About Our Always Discreet Consumer Insights

How do we know who buys Always Discreet? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Always Discreet consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.