Always Save Consumer Insights

Who buys Always Save? A Always Save consumer is generally slightly lower income, African American, and older age. Always Save consumers are more likely to purchase Always Save during larger pantry stocking trips. Brands such as Blue Bonnet, Bar-S, and Velveeta also tend to be purchased in the same trip. Sample consumer insights data below.

Always Save Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.98
% of Basket $ (median)
6.3%
Total Basket $ (median)
$31.63

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Always Save Consumer Demographics

demographic
index
Female
101
Male
86
<24
112
25-34
87
35-44
92
45-54
105
55-64
161
65+
107
African American
114
Asian
43
Caucasian
112
Hispanic
47
demographic
index
Has Kids
93
No Kids
116
- $20k
131
$20k-40k
124
$40k-60k
139
$60k-80k
119
$80k-100k
63
$100k-125k
42
$125k +
52
No College
157
College
85
Adv. Degree
104

Understand Always Save Consumer Behavior

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Always Save Basket Affinity & Size

brand
basket affinity
Blue Bonnet 12.9x
Bar-S 11.2x
Velveeta 8.9x
Dole 7.8x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
191
Pantry Stocking (21+ Items)
279

Where is Always Save Purchased?

channels
index
Club
17
Dollar
1
Drug
10
Food
273
Gas & Convenience
350
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 2.1x
Sunbeam 2.0x
Armour 1.9x
Totino's Party Pizza 1.9x

How Did They Pay?

method
index
Cash
161
Credit
68
Debit
86
Food Stamps
223

When is Always Save Purchased?

day of week
Sun
16.5%
Mon
12.5%
Tue
12.1%
Wed
12.6%
Thu
13.3%
Fri
14.9%
Sat
18.1%
time of day
Morning
14.8%
Noon
15.1%
Afternoon
37.2%
Evening
29.0%
Late
3.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Always Save consumers purchase?

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Why do Always Save consumers try new brands?

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Where do Always Save consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Always Save Target Market

Arrow and target

Who actually buys Always Save? Do these consumers match the intended target market of Always Save?

Thought bubble

What motivates the target market to purchase Always Save?

magnifying glass

What other target market should Always Save look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us