American Beauty Consumer Insights

Who buys American Beauty? A American Beauty consumer is generally lower income, Hispanic, and adolescent age. American Beauty consumers are more likely to purchase American Beauty during larger pantry stocking trips. Brands such as Prego, Bar-S, and Ragu also tend to be purchased in the same trip. Sample consumer insights data below.

American Beauty Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.88
% of Basket $ (median)
2.6%
Total Basket $ (median)
$71.31

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

American Beauty Consumer Demographics

demographic
index
Female
101
Male
91
<24
154
25-34
116
35-44
89
45-54
96
55-64
94
65+
98
African American
80
Asian
121
Caucasian
93
Hispanic
140
demographic
index
Has Kids
101
No Kids
98
- $20k
109
$20k-40k
117
$40k-60k
116
$60k-80k
107
$80k-100k
96
$100k-125k
79
$125k +
60
No College
104
College
104
Adv. Degree
77

Understand American Beauty Consumer Behavior

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American Beauty Basket Affinity & Size

brand
basket affinity
Prego 8.7x
Bar-S 7.7x
Ragu 7.2x
Hunts 6.6x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
127
Pantry Stocking (21+ Items)
541

Where is American Beauty Purchased?

channels
index
Dollar
0
Drug
0
Food
136
Gas & Convenience
10
Mass
118
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.9x
Bar-S 1.9x
Fresh Selections 1.7x
Jennie-O 1.6x

How Did They Pay?

method
index
Cash
202
Credit
57
Debit
83
Food Stamps
151

When is American Beauty Purchased?

day of week
Sun
18.6%
Mon
13.6%
Tue
12.7%
Wed
11.9%
Thu
11.5%
Fri
14.5%
Sat
17.3%
time of day
Morning
14.8%
Noon
17.7%
Afternoon
35.4%
Evening
25.2%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do American Beauty consumers purchase?

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Why do American Beauty consumers try new brands?

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Where do American Beauty consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the American Beauty Target Market

Arrow and target

Who actually buys American Beauty? Do these consumers match the intended target market of American Beauty?

Thought bubble

What motivates the target market to purchase American Beauty?

magnifying glass

What other target market should American Beauty look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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