American Beauty Consumer Insights

Who buys American Beauty?

A American Beauty consumer is generally lower income, Hispanic, and adolescent age. American Beauty consumers are more likely to purchase American Beauty during larger pantry stocking trips. Brands such as Prego, Bar-S, and Ragu also tend to be purchased in the same trip. See sample consumer insights data below.

American Beauty Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.88
% of Basket $ (median)
2.6%
Total Basket $ (median)
$71.31

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

American Beauty Consumer Demographics

demographic
index
Female
101
Male
91
<24
154
25-34
116
35-44
89
45-54
96
55-64
94
65+
98
African American
80
Asian
121
Caucasian
93
Hispanic
140
demographic
index
Has Kids
101
No Kids
98
- $20k
109
$20k-40k
117
$40k-60k
116
$60k-80k
107
$80k-100k
96
$100k-125k
79
$125k +
60
No College
104
College
104
Adv. Degree
77

Understand American Beauty Consumer Behavior

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American Beauty Basket Affinity & Size

brand
basket affinity
Prego 8.7x
Bar-S 7.7x
Ragu 7.2x
Hunts 6.6x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
127
Pantry Stocking (21+ Items)
541

Where is American Beauty Purchased?

channels
index
Dollar
0
Drug
0
Food
136
Gas & Convenience
10
Mass
118
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.9x
Bar-S 1.9x
Fresh Selections 1.7x
Jennie-O 1.6x

How Did They Pay?

method
index
Cash
202
Credit
57
Debit
83
Food Stamps
151

When is American Beauty Purchased?

day of week
Sun
18.6%
Mon
13.6%
Tue
12.7%
Wed
11.9%
Thu
11.5%
Fri
14.5%
Sat
17.3%
time of day
Morning
14.8%
Noon
17.7%
Afternoon
35.4%
Evening
25.2%
Late
7.0%

Get More American Beauty Data

Better understand American Beauty consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do American Beauty consumers switch to?

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Why do consumers stop buying American Beauty products?

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Which retailers do American Beauty shoppers prefer to shop at?

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What motivates consumers to try American Beauty products?

Research the American Beauty Target Market

Arrow and target

Who actually buys American Beauty? Do these consumers match the intended target market of American Beauty?

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What motivates the target market to buy American Beauty?

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What other target market should American Beauty look at?

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Which other brands have a similar target market?

About Our American Beauty Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.