American Heritage Consumer Insights

Who buys American Heritage?

A American Heritage consumer is generally lower income, African American, and adolescent age. American Heritage consumers are more likely to purchase American Heritage during larger pantry stocking trips. Brands such as Farmers Market, Marketside, and Borden also tend to be purchased in the same trip. See sample consumer insights data below.

American Heritage Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.98
% of Basket $ (median)
4.1%
Total Basket $ (median)
$48.46

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

American Heritage Consumer Demographics

demographic
index
Female
101
Male
94
<24
115
25-34
110
35-44
98
45-54
95
55-64
95
65+
63
African American
121
Asian
27
Caucasian
110
Hispanic
75
demographic
index
Has Kids
103
No Kids
94
- $20k
123
$20k-40k
134
$40k-60k
122
$60k-80k
102
$80k-100k
91
$100k-125k
66
$125k +
44
No College
133
College
99
Adv. Degree
68

Understand American Heritage Consumer Behavior

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American Heritage Basket Affinity & Size

brand
basket affinity
Farmers Market 8.4x
Marketside 6.5x
Borden 6.3x
Blue Bonnet 6.2x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
511

Where is American Heritage Purchased?

channels
index
Club
0
Dollar
1
Drug
0
Food
1
Mass
218
regions
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What Else Do They Buy?

brand
household affinity
Farmers Market 1.8x
Sunbeam 1.7x
Blue Bonnet 1.7x
Armour 1.6x

How Did They Pay?

method
index
Cash
90
Credit
79
Debit
115
Food Stamps
202

When is American Heritage Purchased?

day of week
Sun
17.5%
Mon
13.5%
Tue
11.3%
Wed
11.0%
Thu
12.1%
Fri
16.7%
Sat
17.9%
time of day
Morning
14.5%
Noon
16.7%
Afternoon
35.5%
Evening
26.9%
Late
6.4%

Get More American Heritage Data

Better understand American Heritage consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do American Heritage consumers switch to?

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Why do consumers stop buying American Heritage products?

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Which retailers do American Heritage shoppers prefer to shop at?

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What motivates consumers to try American Heritage products?

Research the American Heritage Target Market

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Who actually buys American Heritage? Do these consumers match the intended target market of American Heritage?

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What motivates the target market to buy American Heritage?

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What other target market should American Heritage look at?

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Which other brands have a similar target market?

About Our American Heritage Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.