American Heritage Consumer Insights

Who buys American Heritage?

A American Heritage consumer is generally lower income, African American, and adolescent age. American Heritage consumers are more likely to purchase American Heritage during larger pantry stocking trips. Brands such as Farmers Market, Marketside, and Borden also tend to be purchased in the same trip. Sample consumer insights data below.

American Heritage Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.98
% of Basket $ (median)
4.1%
Total Basket $ (median)
$48.46

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

American Heritage Consumer Demographics

demographic
index
Female
101
Male
94
<24
115
25-34
110
35-44
98
45-54
95
55-64
95
65+
63
African American
121
Asian
27
Caucasian
110
Hispanic
75
demographic
index
Has Kids
103
No Kids
94
- $20k
123
$20k-40k
134
$40k-60k
122
$60k-80k
102
$80k-100k
91
$100k-125k
66
$125k +
44
No College
133
College
99
Adv. Degree
68

Understand American Heritage Consumer Behavior

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American Heritage Basket Affinity & Size

brand
basket affinity
Farmers Market 8.4x
Marketside 6.5x
Borden 6.3x
Blue Bonnet 6.2x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
511

Where is American Heritage Purchased?

channels
index
Club
0
Dollar
1
Drug
0
Food
1
Mass
218
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.8x
Sunbeam 1.7x
Blue Bonnet 1.7x
Armour 1.6x

How Did They Pay?

method
index
Cash
90
Credit
79
Debit
115
Food Stamps
202

When is American Heritage Purchased?

day of week
Sun
17.5%
Mon
13.5%
Tue
11.3%
Wed
11.0%
Thu
12.1%
Fri
16.7%
Sat
17.9%
time of day
Morning
14.5%
Noon
16.7%
Afternoon
35.5%
Evening
26.9%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do American Heritage consumers purchase?

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Why do American Heritage consumers try new brands?

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Where do American Heritage consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the American Heritage Target Market

Arrow and target

Who actually buys American Heritage? Do these consumers match the intended target market of American Heritage?

Thought bubble

What motivates the target market to purchase American Heritage?

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What other target market should American Heritage look at?

venn diagram

Which other brands have a similar target market?

About Our American Heritage Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.