Amoroso's Consumer Insights

Who buys Amoroso's?

A Amoroso's consumer is generally very high income, Caucasian, and upper middle age. Amoroso's consumers are more likely to purchase Amoroso's during larger pantry stocking trips. Brands such as Utz, Perdue, and Hellmann's also tend to be purchased in the same trip. See sample consumer insights data below.

Amoroso's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.49
% of Basket $ (median)
4.6%
Total Basket $ (median)
$75.80

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Amoroso's Consumer Demographics

demographic
index
Female
100
Male
98
<24
53
25-34
53
35-44
130
45-54
136
55-64
55
65+
50
African American
79
Asian
26
Caucasian
116
Hispanic
48
demographic
index
Has Kids
113
No Kids
71
- $20k
30
$20k-40k
44
$40k-60k
60
$60k-80k
94
$80k-100k
114
$100k-125k
177
$125k +
206
No College
122
College
88
Adv. Degree
132

Understand Amoroso's Consumer Behavior

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Amoroso's Basket Affinity & Size

brand
basket affinity
Utz 13.6x
Perdue 10.4x
Hellmann's 8.6x
Entenmann's 7.2x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
452

Where is Amoroso's Purchased?

channels
index
Drug
1
Food
266
Mass
23
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 3.6x
Perdue 3.2x
Entenmann's 2.7x
Smart Balance 2.3x

How Did They Pay?

method
index
Cash
206
Credit
67
Debit
80
Food Stamps
76

When is Amoroso's Purchased?

day of week
Sun
28.5%
Mon
13.3%
Tue
10.7%
Wed
9.8%
Thu
9.5%
Fri
14.1%
Sat
14.1%
time of day
Morning
18.7%
Noon
15.1%
Afternoon
34.3%
Evening
26.2%
Late
5.5%

Get More Amoroso's Data

Contact us for the latest Amoroso's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Amoroso's consumers switch to?

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Why do consumers stop buying Amoroso's products?

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Which retailers do Amoroso's shoppers prefer to shop at?

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What motivates consumers to try Amoroso's products?

Research the Amoroso's Target Market

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Who actually buys Amoroso's? Do these consumers match the intended target market of Amoroso's?

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What motivates the target market to buy Amoroso's?

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What other target market should Amoroso's look at?

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Which other brands have a similar target market?

About Our Amoroso's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.