Amoroso's Consumer Insights

Who buys Amoroso's? A Amoroso's consumer is generally very high income, Caucasian, and upper middle age. Amoroso's consumers are more likely to purchase Amoroso's during larger pantry stocking trips. Brands such as Utz, Perdue, and Hellmann's also tend to be purchased in the same trip. Sample consumer insights data below.

Amoroso's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.49
% of Basket $ (median)
4.6%
Total Basket $ (median)
$75.80

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Amoroso's Consumer Demographics

demographic
index
Female
100
Male
98
<24
53
25-34
53
35-44
130
45-54
136
55-64
55
65+
50
African American
79
Asian
26
Caucasian
116
Hispanic
48
demographic
index
Has Kids
113
No Kids
71
- $20k
30
$20k-40k
44
$40k-60k
60
$60k-80k
94
$80k-100k
114
$100k-125k
177
$125k +
206
No College
122
College
88
Adv. Degree
132

Understand Amoroso's Consumer Behavior

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Amoroso's Basket Affinity & Size

brand
basket affinity
Utz 13.6x
Perdue 10.4x
Hellmann's 8.6x
Entenmann's 7.2x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
452

Where is Amoroso's Purchased?

channels
index
Drug
1
Food
266
Mass
23
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 3.6x
Perdue 3.2x
Entenmann's 2.7x
Smart Balance 2.3x

How Did They Pay?

method
index
Cash
206
Credit
67
Debit
80
Food Stamps
76

When is Amoroso's Purchased?

day of week
Sun
28.5%
Mon
13.3%
Tue
10.7%
Wed
9.8%
Thu
9.5%
Fri
14.1%
Sat
14.1%
time of day
Morning
18.7%
Noon
15.1%
Afternoon
34.3%
Evening
26.2%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Amoroso's consumers purchase?

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Why do Amoroso's consumers try new brands?

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Where do Amoroso's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Amoroso's Target Market

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Who actually buys Amoroso's? Do these consumers match the intended target market of Amoroso's?

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What motivates the target market to purchase Amoroso's?

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What other target market should Amoroso's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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