Amp Energy Consumer Insights

Who buys Amp Energy?

A Amp Energy consumer is generally very low income, Caucasian, and young adult age. Amp Energy consumers are more likely to purchase Amp Energy during larger pantry stocking trips. Brands such as Red Bull, Monster Energy, and Borden also tend to be purchased in the same trip. See sample consumer insights data below.

Amp Energy Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.49
% of Basket $ (median)
19.2%
Total Basket $ (median)
$12.99

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Amp Energy Consumer Demographics

demographic
index
Female
88
Male
213
<24
154
25-34
170
35-44
69
45-54
92
55-64
53
65+
11
African American
55
Asian
55
Caucasian
107
Hispanic
84
demographic
index
Has Kids
88
No Kids
126
- $20k
150
$20k-40k
144
$40k-60k
146
$60k-80k
56
$80k-100k
110
$100k-125k
43
$125k +
45
No College
149
College
100
Adv. Degree
43

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Amp Energy Basket Affinity & Size

brand
basket affinity
Red Bull 9.5x
Monster Energy 9.0x
Borden 6.0x
Marie Callender's 5.7x
basket size
index
Urgent Need (1-2 Items)
66
Express Lane (3-10 Items)
111
Fill Up (11-20 Items)
96
Pantry Stocking (21+ Items)
151

Where is Amp Energy Purchased?

channels
index
Club
2
Dollar
307
Drug
54
Food
113
Gas & Convenience
1768
Mass
56
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 2.7x
Red Bull 2.5x
Marlboro Gold Pack 2.1x
Marlboro 2.1x

How Did They Pay?

method
index
Cash
120
Credit
84
Debit
92
Food Stamps
228

When is Amp Energy Purchased?

day of week
Sun
16.3%
Mon
12.2%
Tue
13.5%
Wed
14.8%
Thu
13.3%
Fri
14.5%
Sat
15.4%
time of day
Morning
23.8%
Noon
12.6%
Afternoon
28.7%
Evening
24.3%
Late
10.6%

Get More Amp Energy Data

Contact us for the latest Amp Energy consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Amp Energy consumers switch to?

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Why do consumers stop buying Amp Energy products?

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Which retailers do Amp Energy shoppers prefer to shop at?

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What motivates consumers to try Amp Energy products?

Research the Amp Energy Target Market

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Who actually buys Amp Energy? Do these consumers match the intended target market of Amp Energy?

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What motivates the target market to purchase Amp Energy?

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What other target market should Amp Energy look at?

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Which other brands have a similar target market?

About Our Amp Energy Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.