Amp Energy Consumer Insights

Who buys Amp Energy? A Amp Energy consumer is generally very low income, Caucasian, and young adult age. Amp Energy consumers are more likely to purchase Amp Energy during larger pantry stocking trips. Brands such as Red Bull, Monster Energy, and Borden also tend to be purchased in the same trip. Sample consumer insights data below.

Amp Energy Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.49
% of Basket $ (median)
19.2%
Total Basket $ (median)
$12.99

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Amp Energy Consumer Demographics

demographic
index
Female
88
Male
213
<24
154
25-34
170
35-44
69
45-54
92
55-64
53
65+
11
African American
55
Asian
55
Caucasian
107
Hispanic
84
demographic
index
Has Kids
88
No Kids
126
- $20k
150
$20k-40k
144
$40k-60k
146
$60k-80k
56
$80k-100k
110
$100k-125k
43
$125k +
45
No College
149
College
100
Adv. Degree
43

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Amp Energy Basket Affinity & Size

brand
basket affinity
Red Bull 9.5x
Monster Energy 9.0x
Borden 6.0x
Marie Callender's 5.7x
basket size
index
Urgent Need (1-2 Items)
66
Express Lane (3-10 Items)
111
Fill Up (11-20 Items)
96
Pantry Stocking (21+ Items)
151

Where is Amp Energy Purchased?

channels
index
Club
2
Dollar
307
Drug
54
Food
113
Gas & Convenience
1768
Mass
56
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 2.7x
Red Bull 2.5x
Marlboro Gold Pack 2.1x
Marlboro 2.1x

How Did They Pay?

method
index
Cash
120
Credit
84
Debit
92
Food Stamps
228

When is Amp Energy Purchased?

day of week
Sun
16.3%
Mon
12.2%
Tue
13.5%
Wed
14.8%
Thu
13.3%
Fri
14.5%
Sat
15.4%
time of day
Morning
23.8%
Noon
12.6%
Afternoon
28.7%
Evening
24.3%
Late
10.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Amp Energy consumers purchase?

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Why do Amp Energy consumers try new brands?

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Where do Amp Energy consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Amp Energy Target Market

Arrow and target

Who actually buys Amp Energy? Do these consumers match the intended target market of Amp Energy?

Thought bubble

What motivates the target market to purchase Amp Energy?

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What other target market should Amp Energy look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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