Amport Foods Consumer Insights

Who buys Amport Foods? Amport Foods consumers are generally median income, Asian, and lower middle age. Amport Foods consumers are more likely to purchase Amport Foods during larger pantry stocking trips. Brands such as Fresh Selections, Planters, and Kellogg's also tend to be purchased in the same trip. Sample consumer insights data below.

Amport Foods Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.79
% of Basket $ (median)
7.8%
Total Basket $ (median)
$35.91

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  • Recent demographic data

Amport Foods Consumer Demographics

demographic
index
Female
99
Male
107
<24
76
25-34
82
35-44
112
45-54
104
55-64
103
65+
90
African American
109
Asian
154
Caucasian
94
Hispanic
99
demographic
index
Has Kids
99
No Kids
101
- $20k
82
$20k-40k
93
$40k-60k
85
$60k-80k
121
$80k-100k
96
$100k-125k
103
$125k +
114
No College
101
College
93
Adv. Degree
135

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Amport Foods Basket Affinity & Size

brand
basket affinity
Fresh Selections 10.5x
Planters 5.3x
Kellogg's 4.3x
Oroweat 4.1x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
320

Where is Amport Foods Purchased?

channels
index
Beauty
5
Club
296
Dollar
465
Drug
48
Food
137
Gas & Convenience
79
Mass
22
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.9x
Horizon Organic 1.5x
Almond Breeze 1.5x
Post Honey Bunches Of Oats 1.5x

How Did They Pay?

method
index
Cash
105
Credit
108
Debit
91
Food Stamps
100

When is Amport Foods Purchased?

day of week
Sun
14.4%
Mon
13.0%
Tue
13.6%
Wed
13.3%
Thu
13.1%
Fri
16.9%
Sat
15.9%
time of day
Morning
19.8%
Noon
15.1%
Afternoon
33.5%
Evening
26.5%
Late
5.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Amport Foods consumers purchase?

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Why do Amport Foods consumers try new brands?

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Where do Amport Foods consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Amport Foods Target Market

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Who actually buys Amport Foods? Do these consumers match the intended target market of Amport Foods?

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What motivates the target market to purchase Amport Foods?

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What other target market should Amport Foods look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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