Amy's Consumer Insights

Who buys Amy's? A Amy's consumer is generally very high income, Caucasian, and adolescent age. Amy's consumers are more likely to purchase Amy's during larger pantry stocking trips. Brands such as Archer Farms, Lean Cuisine, and Horizon Organic also tend to be purchased in the same trip. Sample consumer insights data below.

Amy's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.29
% of Basket $ (median)
8.7%
Total Basket $ (median)
$61.02

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Amy's Consumer Demographics

demographic
index
Female
96
Male
134
<24
127
25-34
105
35-44
100
45-54
88
55-64
110
65+
87
African American
57
Asian
78
Caucasian
106
Hispanic
71
demographic
index
Has Kids
84
No Kids
136
- $20k
80
$20k-40k
80
$40k-60k
95
$60k-80k
88
$80k-100k
95
$100k-125k
125
$125k +
150
No College
50
College
101
Adv. Degree
155

Understand Amy's Consumer Behavior

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Amy's Basket Affinity & Size

brand
basket affinity
Archer Farms 11.4x
Lean Cuisine 9.5x
Horizon Organic 9.4x
Weight Watchers Smart Ones 6.9x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
426

Where is Amy's Purchased?

channels
index
Beauty
3
Club
32
Dollar
0
Drug
18
Food
137
Gas & Convenience
7
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.7x
Almond Breeze 1.6x
Archer Farms 1.5x
Lean Cuisine 1.5x

How Did They Pay?

method
index
Cash
70
Credit
119
Debit
103
Food Stamps
50

When is Amy's Purchased?

day of week
Sun
20.0%
Mon
15.1%
Tue
12.7%
Wed
11.7%
Thu
11.8%
Fri
13.0%
Sat
15.7%
time of day
Morning
13.3%
Noon
16.6%
Afternoon
33.0%
Evening
30.5%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Amy's consumers purchase?

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Why do Amy's consumers try new brands?

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Where do Amy's consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Amy's Target Market

Arrow and target

Who actually buys Amy's? Do these consumers match the intended target market of Amy's?

Thought bubble

What motivates the target market to purchase Amy's?

magnifying glass

What other target market should Amy's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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