Amy's Consumer Insights

Who buys Amy's?

A Amy's consumer is generally very high income, Caucasian, and adolescent age. Amy's consumers are more likely to purchase Amy's during larger pantry stocking trips. Brands such as Archer Farms, Lean Cuisine, and Horizon Organic also tend to be purchased in the same trip. See sample consumer insights data below.

Amy's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.29
% of Basket $ (median)
8.7%
Total Basket $ (median)
$61.02

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Amy's Consumer Demographics

demographic
index
Female
96
Male
134
<24
127
25-34
105
35-44
100
45-54
88
55-64
110
65+
87
African American
57
Asian
78
Caucasian
106
Hispanic
71
demographic
index
Has Kids
84
No Kids
136
- $20k
80
$20k-40k
80
$40k-60k
95
$60k-80k
88
$80k-100k
95
$100k-125k
125
$125k +
150
No College
50
College
101
Adv. Degree
155

Understand Amy's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Amy's Basket Affinity & Size

brand
basket affinity
Archer Farms 11.4x
Lean Cuisine 9.5x
Horizon Organic 9.4x
Weight Watchers Smart Ones 6.9x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
426

Where is Amy's Purchased?

channels
index
Beauty
3
Club
32
Dollar
0
Drug
18
Food
137
Gas & Convenience
7
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.7x
Almond Breeze 1.6x
Archer Farms 1.5x
Lean Cuisine 1.5x

How Did They Pay?

method
index
Cash
70
Credit
119
Debit
103
Food Stamps
50

When is Amy's Purchased?

day of week
Sun
20.0%
Mon
15.1%
Tue
12.7%
Wed
11.7%
Thu
11.8%
Fri
13.0%
Sat
15.7%
time of day
Morning
13.3%
Noon
16.6%
Afternoon
33.0%
Evening
30.5%
Late
6.5%

Get More Amy's Data

Better understand Amy's consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Amy's consumers switch to?

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Why do consumers stop buying Amy's products?

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Which retailers do Amy's shoppers prefer to shop at?

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What motivates consumers to try Amy's products?

Research the Amy's Target Market

Arrow and target

Who actually buys Amy's? Do these consumers match the intended target market of Amy's?

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What motivates the target market to buy Amy's?

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What other target market should Amy's look at?

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Which other brands have a similar target market?

About Our Amy's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.