Amy's (Organic Meal Solutions) Consumer Insights

Who buys Amy's (Organic Meal Solutions)? Amy's (Organic Meal Solutions) consumers are generally very high income, Caucasian, and adolescent age. Amy's (Organic Meal Solutions) consumers are more likely to purchase Amy's (Organic Meal Solutions) during larger pantry stocking trips. Brands such as Archer Farms, Weight Watchers Smart Ones, and Horizon Organic also tend to be purchased in the same trip. Sample consumer insights data below.

Amy's (Organic Meal Solutions) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.49
% of Basket $ (median)
5.2%
Total Basket $ (median)
$67.12

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  • Recent demographic data

Amy's (Organic Meal Solutions) Consumer Demographics

demographic
index
Female
95
Male
144
<24
146
25-34
104
35-44
94
45-54
91
55-64
133
65+
56
African American
65
Asian
86
Caucasian
105
Hispanic
78
demographic
index
Has Kids
84
No Kids
136
- $20k
73
$20k-40k
78
$40k-60k
94
$60k-80k
86
$80k-100k
100
$100k-125k
120
$125k +
159
No College
56
College
97
Adv. Degree
169

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Amy's (Organic Meal Solutions) Basket Affinity & Size

brand
basket affinity
Archer Farms 12.7x
Weight Watchers Smart Ones 12.1x
Horizon Organic 9.5x
Lean Cuisine 8.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
476

Where is Amy's (Organic Meal Solutions) Purchased?

channels
index
Club
0
Drug
28
Food
95
Gas & Convenience
8
Mass
144
regions
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What Else Do They Buy?

brand
household affinity
Taylor Farms 1.8x
Horizon Organic 1.8x
Almond Breeze 1.8x
Archer Farms 1.6x

How Did They Pay?

method
index
Cash
86
Credit
98
Debit
116
Food Stamps
53

When is Amy's (Organic Meal Solutions) Purchased?

day of week
Sun
21.2%
Mon
15.0%
Tue
13.1%
Wed
10.9%
Thu
12.0%
Fri
11.9%
Sat
15.8%
time of day
Morning
13.7%
Noon
16.6%
Afternoon
32.8%
Evening
30.3%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Amy's (Organic Meal Solutions) consumers purchase?

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Why do Amy's (Organic Meal Solutions) consumers try new brands?

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Where do Amy's (Organic Meal Solutions) consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Amy's (Organic Meal Solutions) Target Market

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Who actually buys Amy's (Organic Meal Solutions)? Do these consumers match the intended target market of Amy's (Organic Meal Solutions)?

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What motivates the target market to purchase Amy's (Organic Meal Solutions)?

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What other target market should Amy's (Organic Meal Solutions) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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