Ancient Harvest Consumer Insights

Who buys Ancient Harvest?

A Ancient Harvest consumer is generally very high income, Caucasian, and young adult age. Ancient Harvest consumers are more likely to purchase Ancient Harvest during larger pantry stocking trips. Brands such as Oroweat, Jennie-O, and Almond Breeze also tend to be purchased in the same trip. See sample consumer insights data below.

Ancient Harvest Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.48
% of Basket $ (median)
6.0%
Total Basket $ (median)
$90.68

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ancient Harvest Consumer Demographics

demographic
index
Female
101
Male
87
<24
113
25-34
130
35-44
91
45-54
84
55-64
89
65+
63
African American
46
Asian
65
Caucasian
109
Hispanic
83
demographic
index
Has Kids
91
No Kids
119
- $20k
89
$20k-40k
85
$40k-60k
95
$60k-80k
106
$80k-100k
115
$100k-125k
89
$125k +
121
No College
60
College
102
Adv. Degree
139

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Ancient Harvest Basket Affinity & Size

brand
basket affinity
Oroweat 8.1x
Jennie-O 7.8x
Almond Breeze 7.7x
Bolthouse Farms 6.4x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
522

Where is Ancient Harvest Purchased?

channels
index
Drug
51
Food
83
Mass
150
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.9x
Jennie-O 1.8x
Bolthouse Farms 1.7x
Taylor Farms 1.6x

How Did They Pay?

method
index
Cash
111
Credit
101
Debit
97
Food Stamps
97

When is Ancient Harvest Purchased?

day of week
Sun
19.0%
Mon
15.9%
Tue
12.1%
Wed
11.4%
Thu
10.2%
Fri
12.7%
Sat
18.7%
time of day
Morning
15.0%
Noon
16.2%
Afternoon
34.6%
Evening
27.1%
Late
7.2%

Get More Ancient Harvest Data

Contact us for the latest Ancient Harvest consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Ancient Harvest consumers switch to?

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Why do consumers stop buying Ancient Harvest products?

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Which retailers do Ancient Harvest shoppers prefer to shop at?

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What motivates consumers to try Ancient Harvest products?

Research the Ancient Harvest Target Market

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Who actually buys Ancient Harvest? Do these consumers match the intended target market of Ancient Harvest?

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What motivates the target market to buy Ancient Harvest?

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What other target market should Ancient Harvest look at?

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Which other brands have a similar target market?

About Our Ancient Harvest Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.