Anderson Erickson Consumer Insights

Who buys Anderson Erickson?

A Anderson Erickson consumer is generally median income, Caucasian, and adolescent age. Anderson Erickson consumers are more likely to purchase Anderson Erickson during larger pantry stocking trips. Brands such as Vlasic, Charmin, and Sara Lee also tend to be purchased in the same trip. See sample consumer insights data below.

Anderson Erickson Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.99
% of Basket $ (median)
5.4%
Total Basket $ (median)
$55.79

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Anderson Erickson Consumer Demographics

demographic
index
Female
104
Male
65
<24
146
25-34
127
35-44
97
45-54
75
55-64
70
65+
97
African American
90
Asian
54
Caucasian
118
Hispanic
6
demographic
index
Has Kids
104
No Kids
90
- $20k
109
$20k-40k
109
$40k-60k
85
$60k-80k
151
$80k-100k
76
$100k-125k
56
$125k +
99
No College
73
College
112
Adv. Degree
76

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Anderson Erickson Basket Affinity & Size

brand
basket affinity
Vlasic 8.1x
Charmin 6.3x
Sara Lee 5.5x
Farmers Market 5.4x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
352

Where is Anderson Erickson Purchased?

channels
index
Club
9
Drug
0
Food
103
Gas & Convenience
258
Mass
132
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.8x
Blue Bonnet 1.7x
Twizzlers 1.7x
Diet Dr Pepper 1.6x

How Did They Pay?

method
index
Cash
97
Credit
83
Debit
115
Food Stamps
136

When is Anderson Erickson Purchased?

day of week
Sun
17.1%
Mon
12.2%
Tue
10.6%
Wed
10.7%
Thu
13.7%
Fri
15.9%
Sat
19.7%
time of day
Morning
12.3%
Noon
13.4%
Afternoon
31.4%
Evening
34.2%
Late
8.7%

Get More Anderson Erickson Data

Contact us for the latest Anderson Erickson consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Anderson Erickson consumers switch to?

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Why do consumers stop buying Anderson Erickson products?

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Which retailers do Anderson Erickson shoppers prefer to shop at?

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What motivates consumers to try Anderson Erickson products?

Research the Anderson Erickson Target Market

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Who actually buys Anderson Erickson? Do these consumers match the intended target market of Anderson Erickson?

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What motivates the target market to buy Anderson Erickson?

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What other target market should Anderson Erickson look at?

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Which other brands have a similar target market?

About Our Anderson Erickson Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.