Anderson Erickson Consumer Insights

Who buys Anderson Erickson? A Anderson Erickson consumer is generally median income, Caucasian, and adolescent age. Anderson Erickson consumers are more likely to purchase Anderson Erickson during larger pantry stocking trips. Brands such as Vlasic, Charmin, and Sara Lee also tend to be purchased in the same trip. Sample consumer insights data below.

Anderson Erickson Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
5.4%
Total Basket $ (median)
$55.79

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Anderson Erickson Consumer Demographics

demographic
index
Female
104
Male
65
<24
146
25-34
127
35-44
97
45-54
75
55-64
70
65+
97
African American
90
Asian
54
Caucasian
118
Hispanic
6
demographic
index
Has Kids
104
No Kids
90
- $20k
109
$20k-40k
109
$40k-60k
85
$60k-80k
151
$80k-100k
76
$100k-125k
56
$125k +
99
No College
73
College
112
Adv. Degree
76

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Anderson Erickson Basket Affinity & Size

brand
basket affinity
Vlasic 8.1x
Charmin 6.3x
Sara Lee 5.5x
Farmers Market 5.4x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
352

Where is Anderson Erickson Purchased?

channels
index
Club
9
Drug
0
Food
103
Gas & Convenience
258
Mass
132
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.8x
Blue Bonnet 1.7x
Twizzlers 1.7x
Diet Dr Pepper 1.6x

How Did They Pay?

method
index
Cash
97
Credit
83
Debit
115
Food Stamps
136

When is Anderson Erickson Purchased?

day of week
Sun
17.1%
Mon
12.2%
Tue
10.6%
Wed
10.7%
Thu
13.7%
Fri
15.9%
Sat
19.7%
time of day
Morning
12.3%
Noon
13.4%
Afternoon
31.4%
Evening
34.2%
Late
8.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Anderson Erickson consumers purchase?

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Why do Anderson Erickson consumers try new brands?

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Where do Anderson Erickson consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Anderson Erickson Target Market

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Who actually buys Anderson Erickson? Do these consumers match the intended target market of Anderson Erickson?

Thought bubble

What motivates the target market to purchase Anderson Erickson?

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What other target market should Anderson Erickson look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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