Andes Consumer Insights

Who buys Andes? Andes consumers are generally very high income, Caucasian, and adolescent age. Andes consumers are more likely to purchase Andes during larger pantry stocking trips. Brands such as Hershey's Kisses, Lindt, and Reese's also tend to be purchased in the same trip. Sample consumer insights data below.

Andes Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.28
% of Basket $ (median)
5.7%
Total Basket $ (median)
$40.03

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Andes Consumer Demographics

demographic
index
Female
103
Male
72
<24
119
25-34
90
35-44
107
45-54
97
55-64
106
65+
90
African American
42
Asian
101
Caucasian
108
Hispanic
63
demographic
index
Has Kids
98
No Kids
105
- $20k
97
$20k-40k
102
$40k-60k
102
$60k-80k
95
$80k-100k
97
$100k-125k
101
$125k +
103
No College
92
College
101
Adv. Degree
104

Understand Andes Consumer Behavior

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Andes Basket Affinity & Size

brand
basket affinity
Hershey's Kisses 15.5x
Lindt 9.1x
Reese's 7.6x
Nestle 6.8x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
326

Where is Andes Purchased?

channels
index
Club
4
Dollar
482
Drug
143
Food
75
Gas & Convenience
17
Mass
122
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hostess 1.4x
Yoplait Light 1.3x
Hershey's Kisses 1.3x
Cadbury 1.3x

How Did They Pay?

method
index
Cash
113
Credit
99
Debit
96
Food Stamps
98

When is Andes Purchased?

day of week
Sun
15.1%
Mon
13.3%
Tue
13.9%
Wed
13.4%
Thu
12.2%
Fri
16.0%
Sat
16.1%
time of day
Morning
16.4%
Noon
16.9%
Afternoon
33.9%
Evening
25.7%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Andes consumers purchase?

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Why do Andes consumers try new brands?

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Where do Andes consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Andes Target Market

Arrow and target

Who actually buys Andes? Do these consumers match the intended target market of Andes?

Thought bubble

What motivates the target market to purchase Andes?

magnifying glass

What other target market should Andes look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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