Andre Consumer Insights

Who buys Andre?

A Andre consumer is generally slightly lower income, Caucasian, and young adult age. Andre consumers are more likely to purchase Andre during larger pantry stocking trips. Brands such as Bud Light, Tropicana, and Minute Maid also tend to be purchased in the same trip. Sample consumer insights data below.

Andre Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.49
% of Basket $ (median)
20.7%
Total Basket $ (median)
$31.37

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Andre Consumer Demographics

demographic
index
Female
101
Male
86
<24
97
25-34
150
35-44
80
45-54
85
55-64
85
65+
49
African American
100
Asian
52
Caucasian
107
Hispanic
85
demographic
index
Has Kids
81
No Kids
144
- $20k
76
$20k-40k
102
$40k-60k
148
$60k-80k
80
$80k-100k
84
$100k-125k
100
$125k +
83
No College
55
College
114
Adv. Degree
86

Understand Andre Consumer Behavior

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Andre Basket Affinity & Size

brand
basket affinity
Bud Light 8.3x
Tropicana 6.2x
Minute Maid 5.6x
Simply Juice 5.3x
basket size
index
Urgent Need (1-2 Items)
42
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
199

Where is Andre Purchased?

channels
index
Beauty
563
Club
16
Dollar
35
Drug
165
Food
137
Gas & Convenience
133
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.7x
Nabisco Triscuit 1.5x
Marlboro Gold Pack 1.5x
Fresh Selections 1.5x

How Did They Pay?

method
index
Cash
98
Credit
121
Debit
92
Food Stamps
37

When is Andre Purchased?

day of week
Sun
13.6%
Mon
10.1%
Tue
11.9%
Wed
13.5%
Thu
9.9%
Fri
19.2%
Sat
21.8%
time of day
Morning
12.5%
Noon
15.3%
Afternoon
36.8%
Evening
29.0%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Andre consumers purchase?

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Why do Andre consumers try new brands?

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Where do Andre consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Andre Target Market

Arrow and target

Who actually buys Andre? Do these consumers match the intended target market of Andre?

Thought bubble

What motivates the target market to purchase Andre?

magnifying glass

What other target market should Andre look at?

venn diagram

Which other brands have a similar target market?

About Our Andre Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.