Andre Consumer Insights

Who buys Andre?

A Andre consumer is generally slightly lower income, Caucasian, and young adult age. Andre consumers are more likely to purchase Andre during larger pantry stocking trips. Brands such as Bud Light, Tropicana, and Minute Maid also tend to be purchased in the same trip. See sample consumer insights data below.

Andre Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.49
% of Basket $ (median)
20.7%
Total Basket $ (median)
$31.37

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Andre Consumer Demographics

demographic
index
Female
101
Male
86
<24
97
25-34
150
35-44
80
45-54
85
55-64
85
65+
49
African American
100
Asian
52
Caucasian
107
Hispanic
85
demographic
index
Has Kids
81
No Kids
144
- $20k
76
$20k-40k
102
$40k-60k
148
$60k-80k
80
$80k-100k
84
$100k-125k
100
$125k +
83
No College
55
College
114
Adv. Degree
86

Understand Andre Consumer Behavior

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Andre Basket Affinity & Size

brand
basket affinity
Bud Light 8.3x
Tropicana 6.2x
Minute Maid 5.6x
Simply Juice 5.3x
basket size
index
Urgent Need (1-2 Items)
42
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
199

Where is Andre Purchased?

channels
index
Beauty
563
Club
16
Dollar
35
Drug
165
Food
137
Gas & Convenience
133
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.7x
Nabisco Triscuit 1.5x
Marlboro Gold Pack 1.5x
Fresh Selections 1.5x

How Did They Pay?

method
index
Cash
98
Credit
121
Debit
92
Food Stamps
37

When is Andre Purchased?

day of week
Sun
13.6%
Mon
10.1%
Tue
11.9%
Wed
13.5%
Thu
9.9%
Fri
19.2%
Sat
21.8%
time of day
Morning
12.5%
Noon
15.3%
Afternoon
36.8%
Evening
29.0%
Late
6.4%

Get More Andre Data

Contact us for the latest Andre consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Andre consumers switch to?

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Why do consumers stop buying Andre products?

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Which retailers do Andre shoppers prefer to shop at?

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What motivates consumers to try Andre products?

Research the Andre Target Market

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Who actually buys Andre? Do these consumers match the intended target market of Andre?

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What motivates the target market to buy Andre?

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What other target market should Andre look at?

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Which other brands have a similar target market?

About Our Andre Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.