Andy Boy Consumer Insights

Who buys Andy Boy? A Andy Boy consumer is generally slightly higher income, Asian, and senior age. Andy Boy consumers are more likely to purchase Andy Boy during larger pantry stocking trips. Brands such as Taylor Farms, Generic Pma, and TURKEY KNOB also tend to be purchased in the same trip. Sample consumer insights data below.

Andy Boy Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.98
% of Basket $ (median)
3.7%
Total Basket $ (median)
$106.38

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Andy Boy Consumer Demographics

demographic
index
Female
99
Male
109
<24
85
25-34
79
35-44
95
45-54
113
55-64
147
65+
155
African American
57
Asian
127
Caucasian
102
Hispanic
74
demographic
index
Has Kids
96
No Kids
109
- $20k
73
$20k-40k
87
$40k-60k
106
$60k-80k
93
$80k-100k
119
$100k-125k
97
$125k +
118
No College
84
College
105
Adv. Degree
96

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Andy Boy Basket Affinity & Size

brand
basket affinity
Taylor Farms 19.6x
Generic Pma 14.2x
TURKEY KNOB 11.1x
Del Monte 9.4x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
200
Pantry Stocking (21+ Items)
344

Where is Andy Boy Purchased?

channels
index
Club
622
Dollar
1
Drug
14
Food
26
Gas & Convenience
2
Mass
56
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.8x
Arnold 1.5x
Eggland's Best 1.4x
Jennie-O 1.4x

How Did They Pay?

method
index
Cash
76
Credit
127
Debit
93
Food Stamps
78

When is Andy Boy Purchased?

day of week
Sun
16.4%
Mon
14.4%
Tue
12.4%
Wed
11.9%
Thu
11.4%
Fri
15.7%
Sat
17.8%
time of day
Morning
18.1%
Noon
18.7%
Afternoon
38.4%
Evening
22.1%
Late
2.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Andy Boy consumers purchase?

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Why do Andy Boy consumers try new brands?

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Where do Andy Boy consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Andy Boy Target Market

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Who actually buys Andy Boy? Do these consumers match the intended target market of Andy Boy?

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What motivates the target market to purchase Andy Boy?

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What other target market should Andy Boy look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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