Andy Capps Consumer Insights

Who buys Andy Capps? Andy Capps consumers are generally lower income, African American, and adolescent age. Andy Capps consumers are more likely to purchase Andy Capps during larger pantry stocking trips. Brands such as Utz, Fritos, and Chex Mix also tend to be purchased in the same trip. Sample consumer insights data below.

Andy Capps Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.49
% of Basket $ (median)
4.9%
Total Basket $ (median)
$30.41

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Andy Capps Consumer Demographics

demographic
index
Female
101
Male
92
<24
146
25-34
96
35-44
109
45-54
108
55-64
34
65+
92
African American
363
Asian
80
Caucasian
95
Hispanic
43
demographic
index
Has Kids
112
No Kids
73
- $20k
140
$20k-40k
158
$40k-60k
101
$60k-80k
86
$80k-100k
86
$100k-125k
75
$125k +
54
No College
145
College
98
Adv. Degree
58

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Andy Capps Basket Affinity & Size

brand
basket affinity
Utz 10.8x
Fritos 9.3x
Chex Mix 8.5x
YoCrunch 8.2x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
288

Where is Andy Capps Purchased?

channels
index
Club
190
Dollar
721
Drug
140
Food
55
Gas & Convenience
533
Mass
68
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.0x
Marlboro 1.9x
Marlboro Gold Pack 1.8x
Hawaiian Punch 1.7x

How Did They Pay?

method
index
Cash
106
Credit
98
Debit
85
Food Stamps
234

When is Andy Capps Purchased?

day of week
Sun
16.5%
Mon
13.8%
Tue
12.9%
Wed
12.5%
Thu
13.3%
Fri
14.3%
Sat
16.8%
time of day
Morning
13.8%
Noon
18.5%
Afternoon
31.0%
Evening
30.4%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Andy Capps consumers purchase?

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Why do Andy Capps consumers try new brands?

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Where do Andy Capps consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Andy Capps Target Market

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Who actually buys Andy Capps? Do these consumers match the intended target market of Andy Capps?

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What motivates the target market to purchase Andy Capps?

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What other target market should Andy Capps look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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