Angel Soft Consumer Insights

Who buys Angel Soft? Angel Soft consumers are generally very low income, African American, and adolescent age. Angel Soft consumers are more likely to purchase Angel Soft during larger pantry stocking trips. Brands such as Hefty, Gain, and Bounty also tend to be purchased in the same trip. Sample consumer insights data below.

Angel Soft Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.21
% of Basket $ (median)
11.1%
Total Basket $ (median)
$47.01

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Angel Soft Consumer Demographics

demographic
index
Female
101
Male
88
<24
110
25-34
103
35-44
97
45-54
104
55-64
97
65+
77
African American
142
Asian
82
Caucasian
100
Hispanic
94
demographic
index
Has Kids
98
No Kids
103
- $20k
125
$20k-40k
124
$40k-60k
107
$60k-80k
104
$80k-100k
92
$100k-125k
78
$125k +
65
No College
120
College
99
Adv. Degree
80

Understand Angel Soft Consumer Behavior

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Angel Soft Basket Affinity & Size

brand
basket affinity
Hefty 4.8x
Gain 4.4x
Bounty 4.0x
Cascade 3.7x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
352

Where is Angel Soft Purchased?

channels
index
Beauty
0
Club
1
Dollar
422
Drug
90
Food
104
Gas & Convenience
7
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.4x
Blue Bonnet 1.4x
Hawaiian Punch 1.3x
Armour 1.3x

How Did They Pay?

method
index
Cash
117
Credit
87
Debit
106
Food Stamps
73

When is Angel Soft Purchased?

day of week
Sun
17.2%
Mon
12.8%
Tue
12.3%
Wed
12.0%
Thu
11.6%
Fri
15.4%
Sat
18.7%
time of day
Morning
15.4%
Noon
16.7%
Afternoon
33.6%
Evening
27.1%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Angel Soft consumers purchase?

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Why do Angel Soft consumers try new brands?

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Where do Angel Soft consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Angel Soft Target Market

Arrow and target

Who actually buys Angel Soft? Do these consumers match the intended target market of Angel Soft?

Thought bubble

What motivates the target market to purchase Angel Soft?

magnifying glass

What other target market should Angel Soft look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us