Angel Soft Consumer Insights

Who buys Angel Soft?

A Angel Soft consumer is generally very low income, African American, and adolescent age. Angel Soft consumers are more likely to purchase Angel Soft during larger pantry stocking trips. Brands such as Hefty, Gain, and Bounty also tend to be purchased in the same trip. See sample consumer insights data below.

Angel Soft Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.21
% of Basket $ (median)
11.1%
Total Basket $ (median)
$47.01

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Angel Soft Consumer Demographics

demographic
index
Female
101
Male
88
<24
110
25-34
103
35-44
97
45-54
104
55-64
97
65+
77
African American
142
Asian
82
Caucasian
100
Hispanic
94
demographic
index
Has Kids
98
No Kids
103
- $20k
125
$20k-40k
124
$40k-60k
107
$60k-80k
104
$80k-100k
92
$100k-125k
78
$125k +
65
No College
120
College
99
Adv. Degree
80

Understand Angel Soft Consumer Behavior

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Angel Soft Basket Affinity & Size

brand
basket affinity
Hefty 4.8x
Gain 4.4x
Bounty 4.0x
Cascade 3.7x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
352

Where is Angel Soft Purchased?

channels
index
Beauty
0
Club
1
Dollar
422
Drug
90
Food
104
Gas & Convenience
7
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.4x
Blue Bonnet 1.4x
Hawaiian Punch 1.3x
Armour 1.3x

How Did They Pay?

method
index
Cash
117
Credit
87
Debit
106
Food Stamps
73

When is Angel Soft Purchased?

day of week
Sun
17.2%
Mon
12.8%
Tue
12.3%
Wed
12.0%
Thu
11.6%
Fri
15.4%
Sat
18.7%
time of day
Morning
15.4%
Noon
16.7%
Afternoon
33.6%
Evening
27.1%
Late
7.2%

Get More Angel Soft Data

Contact us for the latest Angel Soft consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Angel Soft consumers switch to?

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Why do consumers stop buying Angel Soft products?

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Which retailers do Angel Soft shoppers prefer to shop at?

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What motivates consumers to try Angel Soft products?

Research the Angel Soft Target Market

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Who actually buys Angel Soft? Do these consumers match the intended target market of Angel Soft?

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What motivates the target market to purchase Angel Soft?

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What other target market should Angel Soft look at?

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Which other brands have a similar target market?

About Our Angel Soft Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.