Angie's Consumer Insights

Who buys Angie's?

A Angie's consumer is generally very high income, Caucasian, and lower middle age. Angie's consumers are more likely to purchase Angie's during larger pantry stocking trips. Brands such as Archer Farms, Nutella, and Skippy also tend to be purchased in the same trip. See sample consumer insights data below.

Angie's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.99
% of Basket $ (median)
5.9%
Total Basket $ (median)
$67.09

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Angie's Consumer Demographics

demographic
index
Female
102
Male
82
<24
96
25-34
85
35-44
109
45-54
108
55-64
95
65+
87
African American
66
Asian
97
Caucasian
105
Hispanic
68
demographic
index
Has Kids
101
No Kids
98
- $20k
52
$20k-40k
56
$40k-60k
69
$60k-80k
99
$80k-100k
106
$100k-125k
130
$125k +
209
No College
49
College
100
Adv. Degree
161

Understand Angie's Consumer Behavior

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Angie's Basket Affinity & Size

brand
basket affinity
Archer Farms 29.0x
Nutella 6.2x
Skippy 6.2x
Driscoll's 6.0x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
191
Pantry Stocking (21+ Items)
334

Where is Angie's Purchased?

channels
index
Beauty
1
Club
244
Dollar
0
Drug
24
Food
80
Gas & Convenience
4
Mass
101
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Archer Farms 1.8x
Horizon Organic 1.6x
Jennie-O 1.5x
Almond Breeze 1.5x

How Did They Pay?

method
index
Cash
70
Credit
116
Debit
109
Food Stamps
29

When is Angie's Purchased?

day of week
Sun
16.7%
Mon
13.9%
Tue
12.9%
Wed
12.8%
Thu
12.9%
Fri
14.3%
Sat
16.5%
time of day
Morning
12.9%
Noon
19.8%
Afternoon
37.5%
Evening
25.3%
Late
4.4%

Get More Angie's Data

Contact us for the latest Angie's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Angie's consumers switch to?

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Why do consumers stop buying Angie's products?

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Which retailers do Angie's shoppers prefer to shop at?

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What motivates consumers to try Angie's products?

Research the Angie's Target Market

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Who actually buys Angie's? Do these consumers match the intended target market of Angie's?

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What motivates the target market to buy Angie's?

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What other target market should Angie's look at?

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Which other brands have a similar target market?

About Our Angie's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.