Angie's Consumer Insights

Who buys Angie's?

A Angie's consumer is generally very high income, Caucasian, and lower middle age. Angie's consumers are more likely to purchase Angie's during larger pantry stocking trips. Brands such as Archer Farms, Nutella, and Skippy also tend to be purchased in the same trip. See sample consumer insights data below.

Angie's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
5.9%
Total Basket $ (median)
$67.09

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Angie's Consumer Demographics

demographic
index
Female
102
Male
82
<24
96
25-34
85
35-44
109
45-54
108
55-64
95
65+
87
African American
66
Asian
97
Caucasian
105
Hispanic
68
demographic
index
Has Kids
101
No Kids
98
- $20k
52
$20k-40k
56
$40k-60k
69
$60k-80k
99
$80k-100k
106
$100k-125k
130
$125k +
209
No College
49
College
100
Adv. Degree
161

Understand Angie's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Angie's Basket Affinity & Size

brand
basket affinity
Archer Farms 29.0x
Nutella 6.2x
Skippy 6.2x
Driscoll's 6.0x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
191
Pantry Stocking (21+ Items)
334

Where is Angie's Purchased?

channels
index
Beauty
1
Club
244
Dollar
0
Drug
24
Food
80
Gas & Convenience
4
Mass
101
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Archer Farms 1.8x
Horizon Organic 1.6x
Jennie-O 1.5x
Almond Breeze 1.5x

How Did They Pay?

method
index
Cash
70
Credit
116
Debit
109
Food Stamps
29

When is Angie's Purchased?

day of week
Sun
16.7%
Mon
13.9%
Tue
12.9%
Wed
12.8%
Thu
12.9%
Fri
14.3%
Sat
16.5%
time of day
Morning
12.9%
Noon
19.8%
Afternoon
37.5%
Evening
25.3%
Late
4.4%

About Our Angie's Consumer Insights

How do we know who buys Angie's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Angie's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.