Angry Orchard Consumer Insights

Who buys Angry Orchard?

A Angry Orchard consumer is generally lower income, Caucasian, and adolescent age. Angry Orchard consumers are more likely to purchase Angry Orchard during larger pantry stocking trips. Brands such as Bud Light, Johnsonville, and Canada Dry also tend to be purchased in the same trip. See sample consumer insights data below.

Angry Orchard Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.00
% of Basket $ (median)
21.2%
Total Basket $ (median)
$42.55

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Angry Orchard Consumer Demographics

demographic
index
Female
99
Male
112
<24
161
25-34
138
35-44
94
45-54
81
55-64
51
65+
41
African American
65
Asian
75
Caucasian
106
Hispanic
92
demographic
index
Has Kids
88
No Kids
128
- $20k
87
$20k-40k
107
$40k-60k
103
$60k-80k
96
$80k-100k
99
$100k-125k
98
$125k +
103
No College
68
College
106
Adv. Degree
107

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Angry Orchard Basket Affinity & Size

brand
basket affinity
Bud Light 6.7x
Johnsonville 5.4x
Canada Dry 4.5x
Tostitos 4.1x
basket size
index
Urgent Need (1-2 Items)
43
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
237

Where is Angry Orchard Purchased?

channels
index
Club
36
Dollar
2
Drug
42
Food
171
Gas & Convenience
125
Mass
74
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.4x
Jennie-O 1.4x
Bud Light 1.4x
Sabra 1.4x

How Did They Pay?

method
index
Cash
111
Credit
103
Debit
103
Food Stamps
23

When is Angry Orchard Purchased?

day of week
Sun
15.3%
Mon
8.7%
Tue
8.4%
Wed
10.5%
Thu
11.1%
Fri
20.4%
Sat
25.6%
time of day
Morning
8.3%
Noon
11.5%
Afternoon
35.4%
Evening
36.3%
Late
8.5%

About Our Angry Orchard Consumer Insights

How do we know who buys Angry Orchard? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Angry Orchard consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.