Angry Orchard Consumer Insights

Who buys Angry Orchard?

A Angry Orchard consumer is generally lower income, Caucasian, and adolescent age. Angry Orchard consumers are more likely to purchase Angry Orchard during larger pantry stocking trips. Brands such as Bud Light, Johnsonville, and Canada Dry also tend to be purchased in the same trip. See sample consumer insights data below.

Angry Orchard Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$9.00
% of Basket $ (median)
21.2%
Total Basket $ (median)
$42.55

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Angry Orchard Consumer Demographics

demographic
index
Female
99
Male
112
<24
161
25-34
138
35-44
94
45-54
81
55-64
51
65+
41
African American
65
Asian
75
Caucasian
106
Hispanic
92
demographic
index
Has Kids
88
No Kids
128
- $20k
87
$20k-40k
107
$40k-60k
103
$60k-80k
96
$80k-100k
99
$100k-125k
98
$125k +
103
No College
68
College
106
Adv. Degree
107

Understand Angry Orchard Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Angry Orchard Basket Affinity & Size

brand
basket affinity
Bud Light 6.7x
Johnsonville 5.4x
Canada Dry 4.5x
Tostitos 4.1x
basket size
index
Urgent Need (1-2 Items)
43
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
237

Where is Angry Orchard Purchased?

channels
index
Club
36
Dollar
2
Drug
42
Food
171
Gas & Convenience
125
Mass
74
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.4x
Jennie-O 1.4x
Bud Light 1.4x
Sabra 1.4x

How Did They Pay?

method
index
Cash
111
Credit
103
Debit
103
Food Stamps
23

When is Angry Orchard Purchased?

day of week
Sun
15.3%
Mon
8.7%
Tue
8.4%
Wed
10.5%
Thu
11.1%
Fri
20.4%
Sat
25.6%
time of day
Morning
8.3%
Noon
11.5%
Afternoon
35.4%
Evening
36.3%
Late
8.5%

Get More Angry Orchard Data

Contact us for the latest Angry Orchard consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Angry Orchard consumers switch to?

Stop sign

Why do consumers stop buying Angry Orchard products?

Store front

Which retailers do Angry Orchard shoppers prefer to shop at?

Sale sign

What motivates consumers to try Angry Orchard products?

Research the Angry Orchard Target Market

Arrow and target

Who actually buys Angry Orchard? Do these consumers match the intended target market of Angry Orchard?

Thought bubble

What motivates the target market to buy Angry Orchard?

Magnifying glass

What other target market should Angry Orchard look at?

Venn diagram

Which other brands have a similar target market?

About Our Angry Orchard Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.