Annie Chun's Consumer Insights

Who buys Annie Chun's?

A Annie Chun's consumer is generally very high income, Asian, and adolescent age. Annie Chun's consumers are more likely to purchase Annie Chun's during larger pantry stocking trips. Brands such as Archer Farms, Silk, and Bolthouse Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Annie Chun's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.94
% of Basket $ (median)
4.6%
Total Basket $ (median)
$64.58

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Annie Chun's Consumer Demographics

demographic
index
Female
99
Male
109
<24
131
25-34
108
35-44
100
45-54
103
55-64
71
65+
43
African American
61
Asian
203
Caucasian
93
Hispanic
80
demographic
index
Has Kids
96
No Kids
110
- $20k
98
$20k-40k
93
$40k-60k
82
$60k-80k
85
$80k-100k
100
$100k-125k
126
$125k +
137
No College
63
College
107
Adv. Degree
112

Understand Annie Chun's Consumer Behavior

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Annie Chun's Basket Affinity & Size

brand
basket affinity
Archer Farms 9.5x
Silk 6.8x
Bolthouse Farms 6.6x
Arnold 6.6x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
457

Where is Annie Chun's Purchased?

channels
index
Club
0
Drug
44
Food
154
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.9x
Fresh Selections 1.8x
Bolthouse Farms 1.7x
Sabra 1.7x

How Did They Pay?

method
index
Cash
71
Credit
112
Debit
103
Food Stamps
102

When is Annie Chun's Purchased?

day of week
Sun
17.7%
Mon
15.5%
Tue
13.4%
Wed
12.4%
Thu
11.8%
Fri
12.6%
Sat
16.5%
time of day
Morning
13.1%
Noon
15.5%
Afternoon
32.7%
Evening
30.9%
Late
7.8%

Get More Annie Chun's Data

Contact us for the latest Annie Chun's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Annie Chun's consumers switch to?

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Why do consumers stop buying Annie Chun's products?

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Which retailers do Annie Chun's shoppers prefer to shop at?

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What motivates consumers to try Annie Chun's products?

Research the Annie Chun's Target Market

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Who actually buys Annie Chun's? Do these consumers match the intended target market of Annie Chun's?

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What motivates the target market to purchase Annie Chun's?

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What other target market should Annie Chun's look at?

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Which other brands have a similar target market?

About Our Annie Chun's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.