Annie Chun's Consumer Insights

Who buys Annie Chun's? A Annie Chun's consumer is generally very high income, Asian, and adolescent age. Annie Chun's consumers are more likely to purchase Annie Chun's during larger pantry stocking trips. Brands such as Archer Farms, Silk, and Bolthouse Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Annie Chun's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.94
% of Basket $ (median)
4.6%
Total Basket $ (median)
$64.58

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Annie Chun's Consumer Demographics

demographic
index
Female
99
Male
109
<24
131
25-34
108
35-44
100
45-54
103
55-64
71
65+
43
African American
61
Asian
203
Caucasian
93
Hispanic
80
demographic
index
Has Kids
96
No Kids
110
- $20k
98
$20k-40k
93
$40k-60k
82
$60k-80k
85
$80k-100k
100
$100k-125k
126
$125k +
137
No College
63
College
107
Adv. Degree
112

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Annie Chun's Basket Affinity & Size

brand
basket affinity
Archer Farms 9.5x
Silk 6.8x
Bolthouse Farms 6.6x
Arnold 6.6x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
457

Where is Annie Chun's Purchased?

channels
index
Club
0
Drug
44
Food
154
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.9x
Fresh Selections 1.8x
Bolthouse Farms 1.7x
Sabra 1.7x

How Did They Pay?

method
index
Cash
71
Credit
112
Debit
103
Food Stamps
102

When is Annie Chun's Purchased?

day of week
Sun
17.7%
Mon
15.5%
Tue
13.4%
Wed
12.4%
Thu
11.8%
Fri
12.6%
Sat
16.5%
time of day
Morning
13.1%
Noon
15.5%
Afternoon
32.7%
Evening
30.9%
Late
7.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Annie Chun's consumers purchase?

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Why do Annie Chun's consumers try new brands?

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Where do Annie Chun's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Annie Chun's Target Market

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Who actually buys Annie Chun's? Do these consumers match the intended target market of Annie Chun's?

Thought bubble

What motivates the target market to purchase Annie Chun's?

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What other target market should Annie Chun's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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