Annie's Consumer Insights

Who buys Annie's? A Annie's consumer is generally very high income, Asian, and lower middle age. Annie's consumers are more likely to purchase Annie's during larger pantry stocking trips. Brands such as Archer Farms, Horizon Organic, and Crayola also tend to be purchased in the same trip. Sample consumer insights data below.

Annie's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.50
% of Basket $ (median)
5.3%
Total Basket $ (median)
$65.93

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Annie's Consumer Demographics

demographic
index
Female
102
Male
83
<24
73
25-34
123
35-44
124
45-54
59
55-64
45
65+
25
African American
51
Asian
108
Caucasian
102
Hispanic
90
demographic
index
Has Kids
120
No Kids
54
- $20k
57
$20k-40k
59
$40k-60k
74
$60k-80k
105
$80k-100k
111
$100k-125k
133
$125k +
174
No College
42
College
101
Adv. Degree
161

Understand Annie's Consumer Behavior

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Annie's Basket Affinity & Size

brand
basket affinity
Archer Farms 34.9x
Horizon Organic 14.6x
Crayola 9.6x
Driscoll's 8.2x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
188
Pantry Stocking (21+ Items)
410

Where is Annie's Purchased?

channels
index
Club
12
Dollar
1
Drug
4
Food
45
Gas & Convenience
1
Mass
183
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.3x
Archer Farms 2.0x
Almond Breeze 1.5x
Gerber Graduates 1.5x

How Did They Pay?

method
index
Cash
46
Credit
99
Debit
127
Food Stamps
79

When is Annie's Purchased?

day of week
Sun
16.5%
Mon
14.6%
Tue
12.4%
Wed
12.2%
Thu
13.5%
Fri
14.9%
Sat
15.9%
time of day
Morning
15.0%
Noon
20.7%
Afternoon
35.2%
Evening
23.9%
Late
5.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Annie's consumers purchase?

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Why do Annie's consumers try new brands?

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Where do Annie's consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Annie's Target Market

Arrow and target

Who actually buys Annie's? Do these consumers match the intended target market of Annie's?

Thought bubble

What motivates the target market to purchase Annie's?

magnifying glass

What other target market should Annie's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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