Annie's Consumer Insights

Who buys Annie's?

A Annie's consumer is generally very high income, Asian, and lower middle age. Annie's consumers are more likely to purchase Annie's during larger pantry stocking trips. Brands such as Archer Farms, Horizon Organic, and Crayola also tend to be purchased in the same trip. See sample consumer insights data below.

Annie's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.50
% of Basket $ (median)
5.3%
Total Basket $ (median)
$65.93

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Annie's Consumer Demographics

demographic
index
Female
102
Male
83
<24
73
25-34
123
35-44
124
45-54
59
55-64
45
65+
25
African American
51
Asian
108
Caucasian
102
Hispanic
90
demographic
index
Has Kids
120
No Kids
54
- $20k
57
$20k-40k
59
$40k-60k
74
$60k-80k
105
$80k-100k
111
$100k-125k
133
$125k +
174
No College
42
College
101
Adv. Degree
161

Understand Annie's Consumer Behavior

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Annie's Basket Affinity & Size

brand
basket affinity
Archer Farms 34.9x
Horizon Organic 14.6x
Crayola 9.6x
Driscoll's 8.2x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
188
Pantry Stocking (21+ Items)
410

Where is Annie's Purchased?

channels
index
Club
12
Dollar
1
Drug
4
Food
45
Gas & Convenience
1
Mass
183
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.3x
Archer Farms 2.0x
Almond Breeze 1.5x
Gerber Graduates 1.5x

How Did They Pay?

method
index
Cash
46
Credit
99
Debit
127
Food Stamps
79

When is Annie's Purchased?

day of week
Sun
16.5%
Mon
14.6%
Tue
12.4%
Wed
12.2%
Thu
13.5%
Fri
14.9%
Sat
15.9%
time of day
Morning
15.0%
Noon
20.7%
Afternoon
35.2%
Evening
23.9%
Late
5.2%

Get More Annie's Data

Better understand Annie's consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Annie's consumers switch to?

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Why do consumers stop buying Annie's products?

Store front

Which retailers do Annie's shoppers prefer to shop at?

Sale sign

What motivates consumers to try Annie's products?

Research the Annie's Target Market

Arrow and target

Who actually buys Annie's? Do these consumers match the intended target market of Annie's?

Thought bubble

What motivates the target market to buy Annie's?

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What other target market should Annie's look at?

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Which other brands have a similar target market?

About Our Annie's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.