Annie's Homegrown Consumer Insights

Who buys Annie's Homegrown?

A Annie's Homegrown consumer is generally very high income, Caucasian, and lower middle age. Annie's Homegrown consumers are more likely to purchase Annie's Homegrown during larger pantry stocking trips. Brands such as Archer Farms, Horizon Organic, and Driscoll's also tend to be purchased in the same trip. See sample consumer insights data below.

Annie's Homegrown Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.79
% of Basket $ (median)
4.8%
Total Basket $ (median)
$78.35

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Annie's Homegrown Consumer Demographics

demographic
index
Female
101
Male
95
<24
69
25-34
114
35-44
123
45-54
73
55-64
38
65+
45
African American
35
Asian
82
Caucasian
108
Hispanic
69
demographic
index
Has Kids
119
No Kids
57
- $20k
54
$20k-40k
57
$40k-60k
75
$60k-80k
96
$80k-100k
122
$100k-125k
130
$125k +
181
No College
43
College
104
Adv. Degree
148

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Annie's Homegrown Basket Affinity & Size

brand
basket affinity
Archer Farms 12.2x
Horizon Organic 11.4x
Driscoll's 5.2x
Arnold 5.2x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
473

Where is Annie's Homegrown Purchased?

channels
index
Beauty
2
Club
97
Dollar
1
Drug
11
Food
122
Gas & Convenience
3
Mass
105
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.0x
Archer Farms 1.6x
Almond Breeze 1.6x
Sabra 1.5x

How Did They Pay?

method
index
Cash
61
Credit
121
Debit
104
Food Stamps
62

When is Annie's Homegrown Purchased?

day of week
Sun
17.8%
Mon
14.2%
Tue
13.5%
Wed
12.0%
Thu
12.0%
Fri
13.9%
Sat
16.4%
time of day
Morning
16.0%
Noon
20.4%
Afternoon
34.9%
Evening
23.6%
Late
5.1%

Get More Annie's Homegrown Data

Contact us for the latest Annie's Homegrown consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Annie's Homegrown consumers switch to?

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Why do consumers stop buying Annie's Homegrown products?

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Which retailers do Annie's Homegrown shoppers prefer to shop at?

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What motivates consumers to try Annie's Homegrown products?

Research the Annie's Homegrown Target Market

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Who actually buys Annie's Homegrown? Do these consumers match the intended target market of Annie's Homegrown?

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What motivates the target market to purchase Annie's Homegrown?

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What other target market should Annie's Homegrown look at?

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Which other brands have a similar target market?

About Our Annie's Homegrown Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.