Annie's Homegrown Consumer Insights

Who buys Annie's Homegrown? Annie's Homegrown consumers are generally very high income, Caucasian, and lower middle age. Annie's Homegrown consumers are more likely to purchase Annie's Homegrown during larger pantry stocking trips. Brands such as Archer Farms, Horizon Organic, and Driscoll's also tend to be purchased in the same trip. Sample consumer insights data below.

Annie's Homegrown Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.79
% of Basket $ (median)
4.8%
Total Basket $ (median)
$78.35

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Annie's Homegrown Consumer Demographics

demographic
index
Female
101
Male
95
<24
69
25-34
114
35-44
123
45-54
73
55-64
38
65+
45
African American
35
Asian
82
Caucasian
108
Hispanic
69
demographic
index
Has Kids
119
No Kids
57
- $20k
54
$20k-40k
57
$40k-60k
75
$60k-80k
96
$80k-100k
122
$100k-125k
130
$125k +
181
No College
43
College
104
Adv. Degree
148

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Annie's Homegrown Basket Affinity & Size

brand
basket affinity
Archer Farms 12.2x
Horizon Organic 11.4x
Driscoll's 5.2x
Arnold 5.2x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
473

Where is Annie's Homegrown Purchased?

channels
index
Beauty
2
Club
97
Dollar
1
Drug
11
Food
122
Gas & Convenience
3
Mass
105
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.0x
Archer Farms 1.6x
Almond Breeze 1.6x
Sabra 1.5x

How Did They Pay?

method
index
Cash
61
Credit
121
Debit
104
Food Stamps
62

When is Annie's Homegrown Purchased?

day of week
Sun
17.8%
Mon
14.2%
Tue
13.5%
Wed
12.0%
Thu
12.0%
Fri
13.9%
Sat
16.4%
time of day
Morning
16.0%
Noon
20.4%
Afternoon
34.9%
Evening
23.6%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Annie's Homegrown consumers purchase?

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Why do Annie's Homegrown consumers try new brands?

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Where do Annie's Homegrown consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Annie's Homegrown Target Market

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Who actually buys Annie's Homegrown? Do these consumers match the intended target market of Annie's Homegrown?

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What motivates the target market to purchase Annie's Homegrown?

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What other target market should Annie's Homegrown look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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