Annies Homegrown Bunnies Consumer Insights

Who buys Annies Homegrown Bunnies?

A Annies Homegrown Bunnies consumer is generally very high income, Caucasian, and lower middle age. Annies Homegrown Bunnies consumers are more likely to purchase Annies Homegrown Bunnies during larger pantry stocking trips. Brands such as Archer Farms, Dannon Danimals, and Horizon Organic also tend to be purchased in the same trip. See sample consumer insights data below.

Annies Homegrown Bunnies Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.49
% of Basket $ (median)
4.8%
Total Basket $ (median)
$72.75

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Annies Homegrown Bunnies Consumer Demographics

demographic
index
Female
101
Male
90
<24
61
25-34
106
35-44
132
45-54
70
55-64
36
65+
33
African American
47
Asian
71
Caucasian
109
Hispanic
71
demographic
index
Has Kids
126
No Kids
42
- $20k
48
$20k-40k
50
$40k-60k
71
$60k-80k
92
$80k-100k
130
$100k-125k
128
$125k +
202
No College
41
College
103
Adv. Degree
153

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Annies Homegrown Bunnies Basket Affinity & Size

brand
basket affinity
Archer Farms 15.1x
Dannon Danimals 13.4x
Horizon Organic 12.6x
Arnold 7.9x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
477

Where is Annies Homegrown Bunnies Purchased?

channels
index
Club
7
Drug
30
Food
75
Mass
158
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.2x
Archer Farms 1.7x
Almond Breeze 1.6x
Eggland's Best 1.5x

How Did They Pay?

method
index
Cash
72
Credit
117
Debit
101
Food Stamps
67

When is Annies Homegrown Bunnies Purchased?

day of week
Sun
17.3%
Mon
14.2%
Tue
12.8%
Wed
10.9%
Thu
13.7%
Fri
15.4%
Sat
15.7%
time of day
Morning
18.8%
Noon
19.6%
Afternoon
34.1%
Evening
22.0%
Late
5.5%

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Find Answers to Questions

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Which brands do Annies Homegrown Bunnies consumers switch to?

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Why do consumers stop buying Annies Homegrown Bunnies products?

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Which retailers do Annies Homegrown Bunnies shoppers prefer to shop at?

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What motivates consumers to try Annies Homegrown Bunnies products?

Research the Annies Homegrown Bunnies Target Market

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Who actually buys Annies Homegrown Bunnies? Do these consumers match the intended target market of Annies Homegrown Bunnies?

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What motivates the target market to buy Annies Homegrown Bunnies?

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What other target market should Annies Homegrown Bunnies look at?

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Which other brands have a similar target market?

About Our Annies Homegrown Bunnies Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.