Annies Homegrown Bunnies Consumer Insights

Who buys Annies Homegrown Bunnies? Annies Homegrown Bunnies consumers are generally very high income, Caucasian, and lower middle age. Annies Homegrown Bunnies consumers are more likely to purchase Annies Homegrown Bunnies during larger pantry stocking trips. Brands such as Archer Farms, Dannon Danimals, and Horizon Organic also tend to be purchased in the same trip. Sample consumer insights data below.

Annies Homegrown Bunnies Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.49
% of Basket $ (median)
4.8%
Total Basket $ (median)
$72.75

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Annies Homegrown Bunnies Consumer Demographics

demographic
index
Female
101
Male
90
<24
61
25-34
106
35-44
132
45-54
70
55-64
36
65+
33
African American
47
Asian
71
Caucasian
109
Hispanic
71
demographic
index
Has Kids
126
No Kids
42
- $20k
48
$20k-40k
50
$40k-60k
71
$60k-80k
92
$80k-100k
130
$100k-125k
128
$125k +
202
No College
41
College
103
Adv. Degree
153

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Annies Homegrown Bunnies Basket Affinity & Size

brand
basket affinity
Archer Farms 15.1x
Dannon Danimals 13.4x
Horizon Organic 12.6x
Arnold 7.9x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
477

Where is Annies Homegrown Bunnies Purchased?

channels
index
Club
7
Drug
30
Food
75
Mass
158
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.2x
Archer Farms 1.7x
Almond Breeze 1.6x
Eggland's Best 1.5x

How Did They Pay?

method
index
Cash
72
Credit
117
Debit
101
Food Stamps
67

When is Annies Homegrown Bunnies Purchased?

day of week
Sun
17.3%
Mon
14.2%
Tue
12.8%
Wed
10.9%
Thu
13.7%
Fri
15.4%
Sat
15.7%
time of day
Morning
18.8%
Noon
19.6%
Afternoon
34.1%
Evening
22.0%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Annies Homegrown Bunnies consumers purchase?

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Why do Annies Homegrown Bunnies consumers try new brands?

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Where do Annies Homegrown Bunnies consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Annies Homegrown Bunnies Target Market

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Who actually buys Annies Homegrown Bunnies? Do these consumers match the intended target market of Annies Homegrown Bunnies?

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What motivates the target market to purchase Annies Homegrown Bunnies?

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What other target market should Annies Homegrown Bunnies look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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