Annie's Homegrown (Snack Bars) Consumer Insights

Who buys Annie's Homegrown (Snack Bars)? A Annie's Homegrown (Snack Bars) consumer is generally higher income, Asian, and lower middle age. Annie's Homegrown (Snack Bars) consumers are more likely to purchase Annie's Homegrown (Snack Bars) during larger pantry stocking trips. Brands such as Archer Farms, Horizon Organic, and Driscoll's also tend to be purchased in the same trip. Sample consumer insights data below.

Annie's Homegrown (Snack Bars) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.49
% of Basket $ (median)
5.1%
Total Basket $ (median)
$68.62

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Annie's Homegrown (Snack Bars) Consumer Demographics

demographic
index
Female
106
Male
46
<24
23
25-34
106
35-44
127
45-54
90
55-64
27
65+
25
African American
30
Asian
126
Caucasian
106
Hispanic
56
demographic
index
Has Kids
124
No Kids
45
- $20k
68
$20k-40k
37
$40k-60k
54
$60k-80k
113
$80k-100k
98
$100k-125k
200
$125k +
168
No College
24
College
107
Adv. Degree
154

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Annie's Homegrown (Snack Bars) Basket Affinity & Size

brand
basket affinity
Archer Farms 25.3x
Horizon Organic 12.5x
Driscoll's 11.2x
Green Giant 8.6x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
449

Where is Annie's Homegrown (Snack Bars) Purchased?

channels
index
Drug
6
Food
23
Mass
202
regions
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What Else Do They Buy?

brand
household affinity
Horizon Organic 2.1x
Archer Farms 1.8x
Almond Breeze 1.7x
Taylor Farms 1.6x

How Did They Pay?

method
index
Cash
31
Credit
112
Debit
126
Food Stamps
54

When is Annie's Homegrown (Snack Bars) Purchased?

day of week
Sun
14.9%
Mon
12.6%
Tue
15.1%
Wed
12.1%
Thu
15.1%
Fri
14.0%
Sat
16.1%
time of day
Morning
15.5%
Noon
20.6%
Afternoon
34.7%
Evening
24.1%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Annie's Homegrown (Snack Bars) consumers purchase?

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Why do Annie's Homegrown (Snack Bars) consumers try new brands?

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Where do Annie's Homegrown (Snack Bars) consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Annie's Homegrown (Snack Bars) Target Market

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Who actually buys Annie's Homegrown (Snack Bars)? Do these consumers match the intended target market of Annie's Homegrown (Snack Bars)?

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What motivates the target market to purchase Annie's Homegrown (Snack Bars)?

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What other target market should Annie's Homegrown (Snack Bars) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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