Annie's Homegrown (Snack Bars) Consumer Insights

Who buys Annie's Homegrown (Snack Bars)?

A Annie's Homegrown (Snack Bars) consumer is generally higher income, Asian, and lower middle age. Annie's Homegrown (Snack Bars) consumers are more likely to purchase Annie's Homegrown (Snack Bars) during larger pantry stocking trips. Brands such as Archer Farms, Horizon Organic, and Driscoll's also tend to be purchased in the same trip. See sample consumer insights data below.

Annie's Homegrown (Snack Bars) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.49
% of Basket $ (median)
5.1%
Total Basket $ (median)
$68.62

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Annie's Homegrown (Snack Bars) Consumer Demographics

demographic
index
Female
106
Male
46
<24
23
25-34
106
35-44
127
45-54
90
55-64
27
65+
25
African American
30
Asian
126
Caucasian
106
Hispanic
56
demographic
index
Has Kids
124
No Kids
45
- $20k
68
$20k-40k
37
$40k-60k
54
$60k-80k
113
$80k-100k
98
$100k-125k
200
$125k +
168
No College
24
College
107
Adv. Degree
154

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Annie's Homegrown (Snack Bars) Basket Affinity & Size

brand
basket affinity
Archer Farms 25.3x
Horizon Organic 12.5x
Driscoll's 11.2x
Green Giant 8.6x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
449

Where is Annie's Homegrown (Snack Bars) Purchased?

channels
index
Drug
6
Food
23
Mass
202
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.1x
Archer Farms 1.8x
Almond Breeze 1.7x
Taylor Farms 1.6x

How Did They Pay?

method
index
Cash
31
Credit
112
Debit
126
Food Stamps
54

When is Annie's Homegrown (Snack Bars) Purchased?

day of week
Sun
14.9%
Mon
12.6%
Tue
15.1%
Wed
12.1%
Thu
15.1%
Fri
14.0%
Sat
16.1%
time of day
Morning
15.5%
Noon
20.6%
Afternoon
34.7%
Evening
24.1%
Late
5.1%

Get More Annie's Homegrown (Snack Bars) Data

Contact us for the latest Annie's Homegrown (Snack Bars) consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Annie's Homegrown (Snack Bars) consumers switch to?

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Research the Annie's Homegrown (Snack Bars) Target Market

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Who actually buys Annie's Homegrown (Snack Bars)? Do these consumers match the intended target market of Annie's Homegrown (Snack Bars)?

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What other target market should Annie's Homegrown (Snack Bars) look at?

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About Our Annie's Homegrown (Snack Bars) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.