Anthony's Consumer Insights

Who buys Anthony's?

A Anthony's consumer is generally very low income, Hispanic, and adolescent age. Anthony's consumers are more likely to purchase Anthony's during larger pantry stocking trips. Brands such as Ragu, Smart Balance, and Post Honey Bunches Of Oats also tend to be purchased in the same trip. See sample consumer insights data below.

Anthony's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.99
% of Basket $ (median)
3.8%
Total Basket $ (median)
$52.57

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Anthony's Consumer Demographics

demographic
index
Female
100
Male
97
<24
172
25-34
108
35-44
97
45-54
91
55-64
83
65+
105
African American
88
Asian
284
Caucasian
47
Hispanic
401
demographic
index
Has Kids
106
No Kids
86
- $20k
144
$20k-40k
103
$40k-60k
105
$60k-80k
87
$80k-100k
76
$100k-125k
116
$125k +
90
No College
101
College
104
Adv. Degree
79

Understand Anthony's Consumer Behavior

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Anthony's Basket Affinity & Size

brand
basket affinity
Ragu 13.8x
Smart Balance 13.5x
Post Honey Bunches Of Oats 8.2x
Prego 8.2x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
418

Where is Anthony's Purchased?

channels
index
Beauty
350
Club
58
Drug
2
Food
238
Gas & Convenience
0
Mass
28
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.5x
Oroweat 2.4x
Smart Balance 2.2x
Skippy 2.0x

How Did They Pay?

method
index
Cash
237
Credit
49
Debit
76
Food Stamps
123

When is Anthony's Purchased?

day of week
Sun
16.9%
Mon
16.5%
Tue
14.7%
Wed
13.5%
Thu
13.0%
Fri
12.2%
Sat
13.2%
time of day
Morning
16.2%
Noon
15.9%
Afternoon
36.0%
Evening
25.8%
Late
6.1%

About Our Anthony's Consumer Insights

How do we know who buys Anthony's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Anthony's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.