Anthony's Consumer Insights

Who buys Anthony's? A Anthony's consumer is generally very low income, Hispanic, and adolescent age. Anthony's consumers are more likely to purchase Anthony's during larger pantry stocking trips. Brands such as Ragu, Smart Balance, and Post Honey Bunches Of Oats also tend to be purchased in the same trip. Sample consumer insights data below.

Anthony's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
3.8%
Total Basket $ (median)
$52.57

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Anthony's Consumer Demographics

demographic
index
Female
100
Male
97
<24
172
25-34
108
35-44
97
45-54
91
55-64
83
65+
105
African American
88
Asian
284
Caucasian
47
Hispanic
401
demographic
index
Has Kids
106
No Kids
86
- $20k
144
$20k-40k
103
$40k-60k
105
$60k-80k
87
$80k-100k
76
$100k-125k
116
$125k +
90
No College
101
College
104
Adv. Degree
79

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Anthony's Basket Affinity & Size

brand
basket affinity
Ragu 13.8x
Smart Balance 13.5x
Post Honey Bunches Of Oats 8.2x
Prego 8.2x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
418

Where is Anthony's Purchased?

channels
index
Beauty
350
Club
58
Drug
2
Food
238
Gas & Convenience
0
Mass
28
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.5x
Oroweat 2.4x
Smart Balance 2.2x
Skippy 2.0x

How Did They Pay?

method
index
Cash
237
Credit
49
Debit
76
Food Stamps
123

When is Anthony's Purchased?

day of week
Sun
16.9%
Mon
16.5%
Tue
14.7%
Wed
13.5%
Thu
13.0%
Fri
12.2%
Sat
13.2%
time of day
Morning
16.2%
Noon
15.9%
Afternoon
36.0%
Evening
25.8%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Anthony's consumers purchase?

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Why do Anthony's consumers try new brands?

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Where do Anthony's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Anthony's Target Market

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Who actually buys Anthony's? Do these consumers match the intended target market of Anthony's?

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What motivates the target market to purchase Anthony's?

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What other target market should Anthony's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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