A&W Consumer Insights

Who buys A&W? A A&W consumer is generally slightly lower income, Caucasian, and senior age. A&W consumers are more likely to purchase A&W during larger pantry stocking trips. Brands such as 7Up, Canada Dry, and Dr. Pepper also tend to be purchased in the same trip. Sample consumer insights data below.

A&W Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
5.7%
Total Basket $ (median)
$35.05

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

A&W Consumer Demographics

demographic
index
Female
99
Male
105
<24
84
25-34
88
35-44
98
45-54
106
55-64
127
65+
150
African American
72
Asian
73
Caucasian
109
Hispanic
58
demographic
index
Has Kids
95
No Kids
111
- $20k
101
$20k-40k
105
$40k-60k
108
$60k-80k
105
$80k-100k
91
$100k-125k
98
$125k +
83
No College
115
College
99
Adv. Degree
86

Understand A&W Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

A&W Basket Affinity & Size

brand
basket affinity
7Up 23.1x
Canada Dry 11.6x
Dr. Pepper 5.9x
Diet Dr Pepper 5.3x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
335

Where is A&W Purchased?

channels
index
Club
18
Dollar
83
Drug
113
Food
144
Gas & Convenience
179
Mass
83
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.4x
Hawaiian Punch 1.3x
Kelloggs Frosted Mini Wheat 1.3x
Gold Peak 1.3x

How Did They Pay?

method
index
Cash
120
Credit
94
Debit
94
Food Stamps
122

When is A&W Purchased?

day of week
Sun
16.6%
Mon
11.9%
Tue
11.6%
Wed
12.2%
Thu
12.2%
Fri
16.9%
Sat
18.7%
time of day
Morning
13.3%
Noon
16.3%
Afternoon
35.0%
Evening
28.2%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do A&W consumers purchase?

check mark

Why do A&W consumers try new brands?

check mark

Where do A&W consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the A&W Target Market

Arrow and target

Who actually buys A&W? Do these consumers match the intended target market of A&W?

Thought bubble

What motivates the target market to purchase A&W?

magnifying glass

What other target market should A&W look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us