A&W Consumer Insights

Who buys A&W?

A A&W consumer is generally slightly lower income, Caucasian, and senior age. A&W consumers are more likely to purchase A&W during larger pantry stocking trips. Brands such as 7Up, Canada Dry, and Dr. Pepper also tend to be purchased in the same trip. See sample consumer insights data below.

A&W Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.99
% of Basket $ (median)
5.7%
Total Basket $ (median)
$35.05

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

A&W Consumer Demographics

demographic
index
Female
99
Male
105
<24
84
25-34
88
35-44
98
45-54
106
55-64
127
65+
150
African American
72
Asian
73
Caucasian
109
Hispanic
58
demographic
index
Has Kids
95
No Kids
111
- $20k
101
$20k-40k
105
$40k-60k
108
$60k-80k
105
$80k-100k
91
$100k-125k
98
$125k +
83
No College
115
College
99
Adv. Degree
86

Understand A&W Consumer Behavior

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A&W Basket Affinity & Size

brand
basket affinity
7Up 23.1x
Canada Dry 11.6x
Dr. Pepper 5.9x
Diet Dr Pepper 5.3x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
335

Where is A&W Purchased?

channels
index
Club
18
Dollar
83
Drug
113
Food
144
Gas & Convenience
179
Mass
83
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.4x
Hawaiian Punch 1.3x
Kelloggs Frosted Mini Wheat 1.3x
Gold Peak 1.3x

How Did They Pay?

method
index
Cash
120
Credit
94
Debit
94
Food Stamps
122

When is A&W Purchased?

day of week
Sun
16.6%
Mon
11.9%
Tue
11.6%
Wed
12.2%
Thu
12.2%
Fri
16.9%
Sat
18.7%
time of day
Morning
13.3%
Noon
16.3%
Afternoon
35.0%
Evening
28.2%
Late
7.3%

About Our A&W Consumer Insights

How do we know who buys A&W? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the A&W consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.