Apothecary Products Consumer Insights

Who buys Apothecary Products? Apothecary Products consumers are generally slightly lower income, Asian, and lower middle age. Apothecary Products consumers are more likely to purchase Apothecary Products during larger pantry stocking trips. Brands such as Archer Farms, Crayola, and Listerine also tend to be purchased in the same trip. Sample consumer insights data below.

Apothecary Products Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$0.97
% of Basket $ (median)
2.4%
Total Basket $ (median)
$40.14

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Apothecary Products Consumer Demographics

demographic
index
Female
104
Male
61
<24
91
25-34
113
35-44
134
45-54
47
55-64
48
65+
31
African American
84
Asian
133
Caucasian
99
Hispanic
97
demographic
index
Has Kids
115
No Kids
66
- $20k
93
$20k-40k
76
$40k-60k
136
$60k-80k
83
$80k-100k
97
$100k-125k
106
$125k +
104
No College
49
College
109
Adv. Degree
114

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Apothecary Products Basket Affinity & Size

brand
basket affinity
Archer Farms 25.5x
Crayola 11.9x
Listerine 10.4x
Gerber Graduates 9.9x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
197
Pantry Stocking (21+ Items)
239

Where is Apothecary Products Purchased?

channels
index
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Archer Farms 1.9x
Horizon Organic 1.9x
Gerber Graduates 1.8x
Dannon Danimals 1.6x

How Did They Pay?

method
index
Cash
62
Credit
73
Debit
152
Food Stamps
29

When is Apothecary Products Purchased?

day of week
Sun
14.7%
Mon
9.6%
Tue
12.8%
Wed
11.2%
Thu
11.7%
Fri
24.0%
Sat
15.9%
time of day
Morning
16.6%
Noon
18.7%
Afternoon
29.9%
Evening
30.4%
Late
4.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Apothecary Products consumers purchase?

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Why do Apothecary Products consumers try new brands?

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Where do Apothecary Products consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Apothecary Products Target Market

Arrow and target

Who actually buys Apothecary Products? Do these consumers match the intended target market of Apothecary Products?

Thought bubble

What motivates the target market to purchase Apothecary Products?

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What other target market should Apothecary Products look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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