Apothic Consumer Insights

Who buys Apothic?

A Apothic consumer is generally very high income, Caucasian, and senior age. Apothic consumers are more likely to purchase Apothic during larger pantry stocking trips. Brands such as Bud Light, Sparkling Ice, and Horizon Organic also tend to be purchased in the same trip. See sample consumer insights data below.

Apothic Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.99
% of Basket $ (median)
17.3%
Total Basket $ (median)
$57.76

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Apothic Consumer Demographics

demographic
index
Female
98
Male
117
<24
63
25-34
84
35-44
98
45-54
97
55-64
162
65+
171
African American
43
Asian
75
Caucasian
109
Hispanic
70
demographic
index
Has Kids
84
No Kids
135
- $20k
43
$20k-40k
66
$40k-60k
83
$60k-80k
109
$80k-100k
95
$100k-125k
142
$125k +
161
No College
59
College
105
Adv. Degree
122

Understand Apothic Consumer Behavior

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Apothic Basket Affinity & Size

brand
basket affinity
Bud Light 9.0x
Sparkling Ice 7.6x
Horizon Organic 7.2x
Dannon Oikos 6.2x
basket size
index
Urgent Need (1-2 Items)
38
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
230

Where is Apothic Purchased?

channels
index
Club
245
Dollar
2
Drug
85
Food
138
Gas & Convenience
76
Mass
46
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.6x
Boars Head 1.6x
Nabisco Triscuit 1.5x
Sabra 1.5x

How Did They Pay?

method
index
Cash
76
Credit
141
Debit
88
Food Stamps
7

When is Apothic Purchased?

day of week
Sun
12.0%
Mon
10.9%
Tue
11.5%
Wed
12.8%
Thu
13.8%
Fri
18.9%
Sat
20.0%
time of day
Morning
8.6%
Noon
17.0%
Afternoon
40.4%
Evening
29.6%
Late
4.4%

About Our Apothic Consumer Insights

How do we know who buys Apothic? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Apothic consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.