Apothic Consumer Insights

Who buys Apothic?

A Apothic consumer is generally very high income, Caucasian, and senior age. Apothic consumers are more likely to purchase Apothic during larger pantry stocking trips. Brands such as Bud Light, Sparkling Ice, and Horizon Organic also tend to be purchased in the same trip. Sample consumer insights data below.

Apothic Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.99
% of Basket $ (median)
17.3%
Total Basket $ (median)
$57.76

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Apothic Consumer Demographics

demographic
index
Female
98
Male
117
<24
63
25-34
84
35-44
98
45-54
97
55-64
162
65+
171
African American
43
Asian
75
Caucasian
109
Hispanic
70
demographic
index
Has Kids
84
No Kids
135
- $20k
43
$20k-40k
66
$40k-60k
83
$60k-80k
109
$80k-100k
95
$100k-125k
142
$125k +
161
No College
59
College
105
Adv. Degree
122

Understand Apothic Consumer Behavior

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Apothic Basket Affinity & Size

brand
basket affinity
Bud Light 9.0x
Sparkling Ice 7.6x
Horizon Organic 7.2x
Dannon Oikos 6.2x
basket size
index
Urgent Need (1-2 Items)
38
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
230

Where is Apothic Purchased?

channels
index
Club
245
Dollar
2
Drug
85
Food
138
Gas & Convenience
76
Mass
46
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.6x
Boars Head 1.6x
Nabisco Triscuit 1.5x
Sabra 1.5x

How Did They Pay?

method
index
Cash
76
Credit
141
Debit
88
Food Stamps
7

When is Apothic Purchased?

day of week
Sun
12.0%
Mon
10.9%
Tue
11.5%
Wed
12.8%
Thu
13.8%
Fri
18.9%
Sat
20.0%
time of day
Morning
8.6%
Noon
17.0%
Afternoon
40.4%
Evening
29.6%
Late
4.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Apothic consumers purchase?

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Why do Apothic consumers try new brands?

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Where do Apothic consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Apothic Target Market

Arrow and target

Who actually buys Apothic? Do these consumers match the intended target market of Apothic?

Thought bubble

What motivates the target market to purchase Apothic?

magnifying glass

What other target market should Apothic look at?

venn diagram

Which other brands have a similar target market?

About Our Apothic Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.