Apple Consumer Insights

Who buys Apple?

A Apple consumer is generally very high income, Asian, and adolescent age. Apple consumers are more likely to purchase Apple during larger pantry stocking trips. Brands such as Ro-Tel, Generic Pma, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

Apple Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$19.00
% of Basket $ (median)
50.1%
Total Basket $ (median)
$37.94

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Apple Consumer Demographics

demographic
index
Female
96
Male
141
<24
148
25-34
108
35-44
99
45-54
93
55-64
85
65+
84
African American
102
Asian
215
Caucasian
87
Hispanic
116
demographic
index
Has Kids
96
No Kids
108
- $20k
104
$20k-40k
90
$40k-60k
93
$60k-80k
99
$80k-100k
98
$100k-125k
110
$125k +
117
No College
82
College
101
Adv. Degree
116

Understand Apple Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Apple Basket Affinity & Size

brand
basket affinity
Ro-Tel 6.5x
Generic Pma 5.6x
Sunny Meadow 4.7x
Libby's 4.6x
basket size
index
Urgent Need (1-2 Items)
112
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
86
Pantry Stocking (21+ Items)
170

Where is Apple Purchased?

channels
index
Club
88
Dollar
41
Drug
10
Food
5
Gas & Convenience
20
Mass
191
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Duncan Hines 1.2x
Planters 1.2x
Diet Pepsi 1.2x
Hershey's Kisses 1.2x

How Did They Pay?

method
index
Cash
53
Credit
164
Debit
66
Food Stamps
4

When is Apple Purchased?

day of week
Sun
12.7%
Mon
11.9%
Tue
10.4%
Wed
11.4%
Thu
16.7%
Fri
19.5%
Sat
17.5%
time of day
Morning
9.5%
Noon
15.9%
Afternoon
34.8%
Evening
32.6%
Late
7.2%

About Our Apple Consumer Insights

How do we know who buys Apple? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Apple consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.