Apple Consumer Insights

Who buys Apple? A Apple consumer is generally very high income, Asian, and adolescent age. Apple consumers are more likely to purchase Apple during larger pantry stocking trips. Brands such as Ro-Tel, Generic Pma, and Sunny Meadow also tend to be purchased in the same trip. Sample consumer insights data below.

Apple Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$19.00
% of Basket $ (median)
50.1%
Total Basket $ (median)
$37.94

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Apple Consumer Demographics

demographic
index
Female
96
Male
141
<24
148
25-34
108
35-44
99
45-54
93
55-64
85
65+
84
African American
102
Asian
215
Caucasian
87
Hispanic
116
demographic
index
Has Kids
96
No Kids
108
- $20k
104
$20k-40k
90
$40k-60k
93
$60k-80k
99
$80k-100k
98
$100k-125k
110
$125k +
117
No College
82
College
101
Adv. Degree
116

Understand Apple Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Apple Basket Affinity & Size

brand
basket affinity
Ro-Tel 6.5x
Generic Pma 5.6x
Sunny Meadow 4.7x
Libby's 4.6x
basket size
index
Urgent Need (1-2 Items)
112
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
86
Pantry Stocking (21+ Items)
170

Where is Apple Purchased?

channels
index
Club
88
Dollar
41
Drug
10
Food
5
Gas & Convenience
20
Mass
191
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Duncan Hines 1.2x
Planters 1.2x
Diet Pepsi 1.2x
Hershey's Kisses 1.2x

How Did They Pay?

method
index
Cash
53
Credit
164
Debit
66
Food Stamps
4

When is Apple Purchased?

day of week
Sun
12.7%
Mon
11.9%
Tue
10.4%
Wed
11.4%
Thu
16.7%
Fri
19.5%
Sat
17.5%
time of day
Morning
9.5%
Noon
15.9%
Afternoon
34.8%
Evening
32.6%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Apple consumers purchase?

check mark

Why do Apple consumers try new brands?

check mark

Where do Apple consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Apple Target Market

Arrow and target

Who actually buys Apple? Do these consumers match the intended target market of Apple?

Thought bubble

What motivates the target market to purchase Apple?

magnifying glass

What other target market should Apple look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us