Apple Consumer Insights

Who buys Apple?

A Apple consumer is generally very high income, Asian, and adolescent age. Apple consumers are more likely to purchase Apple during larger pantry stocking trips. Brands such as Ro-Tel, Generic Pma, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

Apple Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$19.00
% of Basket $ (median)
50.1%
Total Basket $ (median)
$37.94

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Apple Consumer Demographics

demographic
index
Female
96
Male
141
<24
148
25-34
108
35-44
99
45-54
93
55-64
85
65+
84
African American
102
Asian
215
Caucasian
87
Hispanic
116
demographic
index
Has Kids
96
No Kids
108
- $20k
104
$20k-40k
90
$40k-60k
93
$60k-80k
99
$80k-100k
98
$100k-125k
110
$125k +
117
No College
82
College
101
Adv. Degree
116

Understand Apple Consumer Behavior

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Apple Basket Affinity & Size

brand
basket affinity
Ro-Tel 6.5x
Generic Pma 5.6x
Sunny Meadow 4.7x
Libby's 4.6x
basket size
index
Urgent Need (1-2 Items)
112
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
86
Pantry Stocking (21+ Items)
170

Where is Apple Purchased?

channels
index
Club
88
Dollar
41
Drug
10
Food
5
Gas & Convenience
20
Mass
191
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Duncan Hines 1.2x
Planters 1.2x
Diet Pepsi 1.2x
Hershey's Kisses 1.2x

How Did They Pay?

method
index
Cash
53
Credit
164
Debit
66
Food Stamps
4

When is Apple Purchased?

day of week
Sun
12.7%
Mon
11.9%
Tue
10.4%
Wed
11.4%
Thu
16.7%
Fri
19.5%
Sat
17.5%
time of day
Morning
9.5%
Noon
15.9%
Afternoon
34.8%
Evening
32.6%
Late
7.2%

Get More Apple Data

Contact us for the latest Apple consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Apple consumers switch to?

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Why do consumers stop buying Apple products?

Store front

Which retailers do Apple shoppers prefer to shop at?

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What motivates consumers to try Apple products?

Research the Apple Target Market

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Who actually buys Apple? Do these consumers match the intended target market of Apple?

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What motivates the target market to buy Apple?

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What other target market should Apple look at?

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Which other brands have a similar target market?

About Our Apple Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.