Apple Barrel Consumer Insights

Who buys Apple Barrel? A Apple Barrel consumer is generally very low income, Caucasian, and adolescent age. Apple Barrel consumers are more likely to purchase Apple Barrel during larger pantry stocking trips. Brands such as Crayola, Farmers Market, and Marketside also tend to be purchased in the same trip. Sample consumer insights data below.

Apple Barrel Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.50
% of Basket $ (median)
4.1%
Total Basket $ (median)
$36.41

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Apple Barrel Consumer Demographics

demographic
index
Female
103
Male
69
<24
161
25-34
116
35-44
99
45-54
88
55-64
78
65+
48
African American
50
Asian
37
Caucasian
112
Hispanic
73
demographic
index
Has Kids
106
No Kids
86
- $20k
131
$20k-40k
115
$40k-60k
117
$60k-80k
106
$80k-100k
85
$100k-125k
78
$125k +
60
No College
104
College
102
Adv. Degree
83

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Apple Barrel Basket Affinity & Size

brand
basket affinity
Crayola 7.2x
Farmers Market 5.8x
Marketside 5.3x
Sunny Meadow 4.9x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
196
Pantry Stocking (21+ Items)
298

Where is Apple Barrel Purchased?

channels
index
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.7x
Sunbeam 1.6x
Blue Bonnet 1.6x
Totino's Party Pizza 1.6x

How Did They Pay?

method
index
Cash
99
Credit
84
Debit
122
Food Stamps
74

When is Apple Barrel Purchased?

day of week
Sun
14.5%
Mon
13.4%
Tue
12.9%
Wed
13.9%
Thu
12.3%
Fri
16.2%
Sat
16.9%
time of day
Morning
14.3%
Noon
17.1%
Afternoon
33.8%
Evening
27.2%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Apple Barrel consumers purchase?

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Why do Apple Barrel consumers try new brands?

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Where do Apple Barrel consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Apple Barrel Target Market

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Who actually buys Apple Barrel? Do these consumers match the intended target market of Apple Barrel?

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What motivates the target market to purchase Apple Barrel?

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What other target market should Apple Barrel look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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