Apple Barrel Consumer Insights

Who buys Apple Barrel?

A Apple Barrel consumer is generally very low income, Caucasian, and adolescent age. Apple Barrel consumers are more likely to purchase Apple Barrel during larger pantry stocking trips. Brands such as Crayola, Farmers Market, and Marketside also tend to be purchased in the same trip. See sample consumer insights data below.

Apple Barrel Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.50
% of Basket $ (median)
4.1%
Total Basket $ (median)
$36.41

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Apple Barrel Consumer Demographics

demographic
index
Female
103
Male
69
<24
161
25-34
116
35-44
99
45-54
88
55-64
78
65+
48
African American
50
Asian
37
Caucasian
112
Hispanic
73
demographic
index
Has Kids
106
No Kids
86
- $20k
131
$20k-40k
115
$40k-60k
117
$60k-80k
106
$80k-100k
85
$100k-125k
78
$125k +
60
No College
104
College
102
Adv. Degree
83

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Apple Barrel Basket Affinity & Size

brand
basket affinity
Crayola 7.2x
Farmers Market 5.8x
Marketside 5.3x
Sunny Meadow 4.9x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
196
Pantry Stocking (21+ Items)
298

Where is Apple Barrel Purchased?

channels
index
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.7x
Sunbeam 1.6x
Blue Bonnet 1.6x
Totino's Party Pizza 1.6x

How Did They Pay?

method
index
Cash
99
Credit
84
Debit
122
Food Stamps
74

When is Apple Barrel Purchased?

day of week
Sun
14.5%
Mon
13.4%
Tue
12.9%
Wed
13.9%
Thu
12.3%
Fri
16.2%
Sat
16.9%
time of day
Morning
14.3%
Noon
17.1%
Afternoon
33.8%
Evening
27.2%
Late
7.6%

About Our Apple Barrel Consumer Insights

How do we know who buys Apple Barrel? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Apple Barrel consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.