Apple Jacks Consumer Insights

Who buys Apple Jacks?

A Apple Jacks consumer is generally lower income, African American, and lower middle age. Apple Jacks consumers are more likely to purchase Apple Jacks during larger pantry stocking trips. Brands such as Kelloggs Froot Loops, Kelloggs Frosted Flakes, and Kelloggs Frosted Mini Wheat also tend to be purchased in the same trip. See sample consumer insights data below.

Apple Jacks Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.29
% of Basket $ (median)
4.8%
Total Basket $ (median)
$68.95

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Apple Jacks Consumer Demographics

demographic
index
Female
101
Male
86
<24
91
25-34
100
35-44
116
45-54
98
55-64
49
65+
43
African American
191
Asian
56
Caucasian
97
Hispanic
122
demographic
index
Has Kids
117
No Kids
61
- $20k
104
$20k-40k
110
$40k-60k
104
$60k-80k
102
$80k-100k
97
$100k-125k
93
$125k +
83
No College
114
College
99
Adv. Degree
88

Understand Apple Jacks Consumer Behavior

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Apple Jacks Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
479

Where is Apple Jacks Purchased?

channels
index
Club
3
Dollar
130
Drug
78
Food
149
Gas & Convenience
7
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Froot Loops 1.8x
Kelloggs Frosted Flakes 1.7x
Cinnamon Toast Crunch 1.5x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
111
Credit
84
Debit
96
Food Stamps
209

When is Apple Jacks Purchased?

day of week
Sun
18.7%
Mon
13.6%
Tue
12.2%
Wed
12.4%
Thu
11.7%
Fri
14.4%
Sat
17.1%
time of day
Morning
14.7%
Noon
15.0%
Afternoon
31.5%
Evening
30.4%
Late
8.4%

Get More Apple Jacks Data

Contact us for the latest Apple Jacks consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Apple Jacks consumers switch to?

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Why do consumers stop buying Apple Jacks products?

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Which retailers do Apple Jacks shoppers prefer to shop at?

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What motivates consumers to try Apple Jacks products?

Research the Apple Jacks Target Market

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Who actually buys Apple Jacks? Do these consumers match the intended target market of Apple Jacks?

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What motivates the target market to purchase Apple Jacks?

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What other target market should Apple Jacks look at?

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Which other brands have a similar target market?

About Our Apple Jacks Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.