Apple Jacks Consumer Insights

Who buys Apple Jacks?

A Apple Jacks consumer is generally lower income, African American, and lower middle age. Apple Jacks consumers are more likely to purchase Apple Jacks during larger pantry stocking trips. Brands such as Kelloggs Froot Loops, Kelloggs Frosted Flakes, and Kelloggs Frosted Mini Wheat also tend to be purchased in the same trip. See sample consumer insights data below.

Apple Jacks Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.29
% of Basket $ (median)
4.8%
Total Basket $ (median)
$68.95

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Apple Jacks Consumer Demographics

demographic
index
Female
101
Male
86
<24
91
25-34
100
35-44
116
45-54
98
55-64
49
65+
43
African American
191
Asian
56
Caucasian
97
Hispanic
122
demographic
index
Has Kids
117
No Kids
61
- $20k
104
$20k-40k
110
$40k-60k
104
$60k-80k
102
$80k-100k
97
$100k-125k
93
$125k +
83
No College
114
College
99
Adv. Degree
88

Understand Apple Jacks Consumer Behavior

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Apple Jacks Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
479

Where is Apple Jacks Purchased?

channels
index
Club
3
Dollar
130
Drug
78
Food
149
Gas & Convenience
7
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Froot Loops 1.8x
Kelloggs Frosted Flakes 1.7x
Cinnamon Toast Crunch 1.5x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
111
Credit
84
Debit
96
Food Stamps
209

When is Apple Jacks Purchased?

day of week
Sun
18.7%
Mon
13.6%
Tue
12.2%
Wed
12.4%
Thu
11.7%
Fri
14.4%
Sat
17.1%
time of day
Morning
14.7%
Noon
15.0%
Afternoon
31.5%
Evening
30.4%
Late
8.4%

About Our Apple Jacks Consumer Insights

How do we know who buys Apple Jacks? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Apple Jacks consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.