Apple Jacks Consumer Insights

Who buys Apple Jacks? Apple Jacks consumers are generally lower income, African American, and lower middle age. Apple Jacks consumers are more likely to purchase Apple Jacks during larger pantry stocking trips. Brands such as Kelloggs Froot Loops, Kelloggs Frosted Flakes, and Kelloggs Frosted Mini Wheat also tend to be purchased in the same trip. Sample consumer insights data below.

Apple Jacks Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.29
% of Basket $ (median)
4.8%
Total Basket $ (median)
$68.95

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Apple Jacks Consumer Demographics

demographic
index
Female
101
Male
86
<24
91
25-34
100
35-44
116
45-54
98
55-64
49
65+
43
African American
191
Asian
56
Caucasian
97
Hispanic
122
demographic
index
Has Kids
117
No Kids
61
- $20k
104
$20k-40k
110
$40k-60k
104
$60k-80k
102
$80k-100k
97
$100k-125k
93
$125k +
83
No College
114
College
99
Adv. Degree
88

Understand Apple Jacks Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Apple Jacks Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
479

Where is Apple Jacks Purchased?

channels
index
Club
3
Dollar
130
Drug
78
Food
149
Gas & Convenience
7
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Froot Loops 1.8x
Kelloggs Frosted Flakes 1.7x
Cinnamon Toast Crunch 1.5x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
111
Credit
84
Debit
96
Food Stamps
209

When is Apple Jacks Purchased?

day of week
Sun
18.7%
Mon
13.6%
Tue
12.2%
Wed
12.4%
Thu
11.7%
Fri
14.4%
Sat
17.1%
time of day
Morning
14.7%
Noon
15.0%
Afternoon
31.5%
Evening
30.4%
Late
8.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Apple Jacks consumers purchase?

check mark

Why do Apple Jacks consumers try new brands?

check mark

Where do Apple Jacks consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Apple Jacks Target Market

Arrow and target

Who actually buys Apple Jacks? Do these consumers match the intended target market of Apple Jacks?

Thought bubble

What motivates the target market to purchase Apple Jacks?

magnifying glass

What other target market should Apple Jacks look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us