Apple & Eve Consumer Insights

Who buys Apple & Eve?

A Apple & Eve consumer is generally very high income, Hispanic, and lower middle age. Apple & Eve consumers are more likely to purchase Apple & Eve during larger pantry stocking trips. Brands such as Dannon Danimals, Yoplait Go-Gurt, and Mott's also tend to be purchased in the same trip. See sample consumer insights data below.

Apple & Eve Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.98
% of Basket $ (median)
5.3%
Total Basket $ (median)
$94.54

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Apple & Eve Consumer Demographics

demographic
index
Female
99
Male
109
<24
42
25-34
92
35-44
137
45-54
71
55-64
49
65+
68
African American
124
Asian
94
Caucasian
96
Hispanic
134
demographic
index
Has Kids
126
No Kids
41
- $20k
66
$20k-40k
74
$40k-60k
72
$60k-80k
99
$80k-100k
110
$100k-125k
129
$125k +
165
No College
82
College
96
Adv. Degree
142

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Apple & Eve Basket Affinity & Size

brand
basket affinity
Dannon Danimals 8.4x
Yoplait Go-Gurt 6.8x
Mott's 6.2x
Perdue 5.9x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
439

Where is Apple & Eve Purchased?

channels
index
Club
420
Drug
7
Food
93
Gas & Convenience
4
Mass
53
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.0x
Dannon Danimals 1.9x
Entenmann's 1.8x
Utz 1.8x

How Did They Pay?

method
index
Cash
61
Credit
124
Debit
96
Food Stamps
132

When is Apple & Eve Purchased?

day of week
Sun
17.3%
Mon
13.2%
Tue
13.1%
Wed
11.6%
Thu
12.5%
Fri
15.5%
Sat
16.8%
time of day
Morning
17.3%
Noon
20.7%
Afternoon
35.3%
Evening
22.8%
Late
3.8%

Get More Apple & Eve Data

Contact us for the latest Apple & Eve consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Apple & Eve consumers switch to?

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Why do consumers stop buying Apple & Eve products?

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Which retailers do Apple & Eve shoppers prefer to shop at?

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What motivates consumers to try Apple & Eve products?

Research the Apple & Eve Target Market

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Who actually buys Apple & Eve? Do these consumers match the intended target market of Apple & Eve?

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What motivates the target market to purchase Apple & Eve?

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What other target market should Apple & Eve look at?

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Which other brands have a similar target market?

About Our Apple & Eve Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.