Applegate Farms Consumer Insights

Who buys Applegate Farms?

A Applegate Farms consumer is generally very high income, Caucasian, and lower middle age. Applegate Farms consumers are more likely to purchase Applegate Farms during larger pantry stocking trips. Brands such as Archer Farms, Horizon Organic, and Driscoll's also tend to be purchased in the same trip. Sample consumer insights data below.

Applegate Farms Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.49
% of Basket $ (median)
7.6%
Total Basket $ (median)
$72.16

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Applegate Farms Consumer Demographics

demographic
index
Female
101
Male
95
<24
64
25-34
90
35-44
129
45-54
86
55-64
57
65+
43
African American
72
Asian
75
Caucasian
106
Hispanic
85
demographic
index
Has Kids
110
No Kids
77
- $20k
34
$20k-40k
51
$40k-60k
60
$60k-80k
107
$80k-100k
126
$100k-125k
155
$125k +
181
No College
56
College
100
Adv. Degree
153

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Applegate Farms Basket Affinity & Size

brand
basket affinity
Archer Farms 41.3x
Horizon Organic 11.1x
Driscoll's 10.0x
Fresh Express 9.9x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
458

Where is Applegate Farms Purchased?

channels
index
Drug
3
Food
143
Gas & Convenience
9
Mass
113
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Archer Farms 1.9x
Horizon Organic 1.8x
Fresh Express 1.5x
Boars Head 1.5x

How Did They Pay?

method
index
Cash
46
Credit
121
Debit
113
Food Stamps
46

When is Applegate Farms Purchased?

day of week
Sun
20.1%
Mon
15.7%
Tue
12.2%
Wed
10.3%
Thu
11.2%
Fri
11.2%
Sat
19.3%
time of day
Morning
17.2%
Noon
19.0%
Afternoon
35.5%
Evening
24.4%
Late
3.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Applegate Farms consumers purchase?

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Why do Applegate Farms consumers try new brands?

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Where do Applegate Farms consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Applegate Farms Target Market

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Who actually buys Applegate Farms? Do these consumers match the intended target market of Applegate Farms?

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What motivates the target market to purchase Applegate Farms?

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What other target market should Applegate Farms look at?

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Which other brands have a similar target market?

About Our Applegate Farms Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.