Applesnax Consumer Insights

Who buys Applesnax? A Applesnax consumer is generally very low income, African American, and senior age. Applesnax consumers are more likely to purchase Applesnax during larger pantry stocking trips. Brands such as Hunt's Snack Pack, Armour, and Nabisco also tend to be purchased in the same trip. Sample consumer insights data below.

Applesnax Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
7.1%
Total Basket $ (median)
$14.00

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Applesnax Consumer Demographics

demographic
index
Female
102
Male
84
<24
122
25-34
102
35-44
99
45-54
86
55-64
107
65+
158
African American
317
Asian
27
Caucasian
92
Hispanic
113
demographic
index
Has Kids
101
No Kids
98
- $20k
204
$20k-40k
128
$40k-60k
108
$60k-80k
90
$80k-100k
64
$100k-125k
91
$125k +
46
No College
109
College
102
Adv. Degree
78

Understand Applesnax Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Applesnax Basket Affinity & Size

brand
basket affinity
Hunt's Snack Pack 19.6x
Armour 16.4x
Nabisco 12.7x
Sunbeam 11.6x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
216
Pantry Stocking (21+ Items)
328

Where is Applesnax Purchased?

channels
index
Dollar
4575
Food
41
Gas & Convenience
69
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.0x
Blue Bonnet 1.8x
Hawaiian Punch 1.7x
Armour 1.7x

How Did They Pay?

method
index
Cash
153
Credit
71
Debit
90
Food Stamps
207

When is Applesnax Purchased?

day of week
Sun
16.4%
Mon
13.3%
Tue
11.7%
Wed
10.3%
Thu
17.6%
Fri
14.0%
Sat
16.6%
time of day
Morning
21.7%
Noon
18.9%
Afternoon
33.4%
Evening
24.5%
Late
1.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Applesnax consumers purchase?

check mark

Why do Applesnax consumers try new brands?

check mark

Where do Applesnax consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Applesnax Target Market

Arrow and target

Who actually buys Applesnax? Do these consumers match the intended target market of Applesnax?

Thought bubble

What motivates the target market to purchase Applesnax?

magnifying glass

What other target market should Applesnax look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us