Aqua Net Consumer Insights

Who buys Aqua Net?

A Aqua Net consumer is generally lower income, Hispanic, and upper middle age. Aqua Net consumers are more likely to purchase Aqua Net during larger pantry stocking trips. Brands such as CoverGirl, TRESemme, and Febreze also tend to be purchased in the same trip. See sample consumer insights data below.

Aqua Net Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
5.3%
Total Basket $ (median)
$38.02

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Aqua Net Consumer Demographics

demographic
index
Female
101
Male
89
<24
112
25-34
85
35-44
73
45-54
160
55-64
116
65+
146
African American
17
Asian
75
Caucasian
98
Hispanic
157
demographic
index
Has Kids
81
No Kids
144
- $20k
77
$20k-40k
169
$40k-60k
115
$60k-80k
84
$80k-100k
64
$100k-125k
95
$125k +
63
No College
149
College
94
Adv. Degree
72

Understand Aqua Net Consumer Behavior

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Aqua Net Basket Affinity & Size

brand
basket affinity
CoverGirl 12.8x
TRESemme 9.5x
Febreze 8.7x
Neutrogena 8.6x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
295

Where is Aqua Net Purchased?

channels
index
Beauty
85
Dollar
522
Drug
219
Food
22
Gas & Convenience
3
Mass
149
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bar-S 1.6x
Hostess 1.6x
Purina Friskies 1.6x
YoCrunch 1.6x

How Did They Pay?

method
index
Cash
148
Credit
84
Debit
100
Food Stamps
39

When is Aqua Net Purchased?

day of week
Sun
14.5%
Mon
11.1%
Tue
13.3%
Wed
13.9%
Thu
14.6%
Fri
14.6%
Sat
18.0%
time of day
Morning
19.3%
Noon
17.3%
Afternoon
33.0%
Evening
23.4%
Late
7.0%

About Our Aqua Net Consumer Insights

How do we know who buys Aqua Net? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Aqua Net consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.