Aqua Net Consumer Insights

Who buys Aqua Net? A Aqua Net consumer is generally lower income, Hispanic, and upper middle age. Aqua Net consumers are more likely to purchase Aqua Net during larger pantry stocking trips. Brands such as CoverGirl, TRESemme, and Febreze also tend to be purchased in the same trip. Sample consumer insights data below.

Aqua Net Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
5.3%
Total Basket $ (median)
$38.02

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Aqua Net Consumer Demographics

demographic
index
Female
101
Male
89
<24
112
25-34
85
35-44
73
45-54
160
55-64
116
65+
146
African American
17
Asian
75
Caucasian
98
Hispanic
157
demographic
index
Has Kids
81
No Kids
144
- $20k
77
$20k-40k
169
$40k-60k
115
$60k-80k
84
$80k-100k
64
$100k-125k
95
$125k +
63
No College
149
College
94
Adv. Degree
72

Understand Aqua Net Consumer Behavior

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Aqua Net Basket Affinity & Size

brand
basket affinity
CoverGirl 12.8x
TRESemme 9.5x
Febreze 8.7x
Neutrogena 8.6x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
295

Where is Aqua Net Purchased?

channels
index
Beauty
85
Dollar
522
Drug
219
Food
22
Gas & Convenience
3
Mass
149
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bar-S 1.6x
Hostess 1.6x
Purina Friskies 1.6x
YoCrunch 1.6x

How Did They Pay?

method
index
Cash
148
Credit
84
Debit
100
Food Stamps
39

When is Aqua Net Purchased?

day of week
Sun
14.5%
Mon
11.1%
Tue
13.3%
Wed
13.9%
Thu
14.6%
Fri
14.6%
Sat
18.0%
time of day
Morning
19.3%
Noon
17.3%
Afternoon
33.0%
Evening
23.4%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Aqua Net consumers purchase?

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Why do Aqua Net consumers try new brands?

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Where do Aqua Net consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Aqua Net Target Market

Arrow and target

Who actually buys Aqua Net? Do these consumers match the intended target market of Aqua Net?

Thought bubble

What motivates the target market to purchase Aqua Net?

magnifying glass

What other target market should Aqua Net look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us