Aqua Star Consumer Insights

Who buys Aqua Star?

A Aqua Star consumer is generally very low income, African American, and older age. Aqua Star consumers are more likely to purchase Aqua Star during larger pantry stocking trips. Brands such as Marketside, Birds Eye, and Jennie-O also tend to be purchased in the same trip. Sample consumer insights data below.

Aqua Star Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.99
% of Basket $ (median)
8.7%
Total Basket $ (median)
$80.30

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Aqua Star Consumer Demographics

demographic
index
Female
99
Male
113
<24
89
25-34
103
35-44
92
45-54
108
55-64
110
65+
102
African American
166
Asian
141
Caucasian
91
Hispanic
103
demographic
index
Has Kids
93
No Kids
116
- $20k
129
$20k-40k
103
$40k-60k
95
$60k-80k
102
$80k-100k
102
$100k-125k
91
$125k +
88
No College
109
College
97
Adv. Degree
103

Understand Aqua Star Consumer Behavior

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Aqua Star Basket Affinity & Size

brand
basket affinity
Marketside 6.4x
Birds Eye 6.2x
Jennie-O 5.5x
Generic Pma 5.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
478

Where is Aqua Star Purchased?

channels
index
Club
14
Drug
0
Food
79
Gas & Convenience
5
Mass
157
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bar-S 1.5x
Johnsonville 1.4x
Red Bull 1.4x
Jennie-O 1.4x

How Did They Pay?

method
index
Cash
108
Credit
80
Debit
98
Food Stamps
258

When is Aqua Star Purchased?

day of week
Sun
17.7%
Mon
12.3%
Tue
12.6%
Wed
9.8%
Thu
10.6%
Fri
19.4%
Sat
17.6%
time of day
Morning
14.6%
Noon
12.9%
Afternoon
34.8%
Evening
30.2%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Aqua Star consumers purchase?

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Why do Aqua Star consumers try new brands?

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Where do Aqua Star consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Aqua Star Target Market

Arrow and target

Who actually buys Aqua Star? Do these consumers match the intended target market of Aqua Star?

Thought bubble

What motivates the target market to purchase Aqua Star?

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What other target market should Aqua Star look at?

venn diagram

Which other brands have a similar target market?

About Our Aqua Star Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.