Aqua Star Consumer Insights

Who buys Aqua Star?

A Aqua Star consumer is generally very low income, African American, and older age. Aqua Star consumers are more likely to purchase Aqua Star during larger pantry stocking trips. Brands such as Marketside, Birds Eye, and Jennie-O also tend to be purchased in the same trip. See sample consumer insights data below.

Aqua Star Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.99
% of Basket $ (median)
8.7%
Total Basket $ (median)
$80.30

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Aqua Star Consumer Demographics

demographic
index
Female
99
Male
113
<24
89
25-34
103
35-44
92
45-54
108
55-64
110
65+
102
African American
166
Asian
141
Caucasian
91
Hispanic
103
demographic
index
Has Kids
93
No Kids
116
- $20k
129
$20k-40k
103
$40k-60k
95
$60k-80k
102
$80k-100k
102
$100k-125k
91
$125k +
88
No College
109
College
97
Adv. Degree
103

Understand Aqua Star Consumer Behavior

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Aqua Star Basket Affinity & Size

brand
basket affinity
Marketside 6.4x
Birds Eye 6.2x
Jennie-O 5.5x
Generic Pma 5.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
478

Where is Aqua Star Purchased?

channels
index
Club
14
Drug
0
Food
79
Gas & Convenience
5
Mass
157
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bar-S 1.5x
Johnsonville 1.4x
Red Bull 1.4x
Jennie-O 1.4x

How Did They Pay?

method
index
Cash
108
Credit
80
Debit
98
Food Stamps
258

When is Aqua Star Purchased?

day of week
Sun
17.7%
Mon
12.3%
Tue
12.6%
Wed
9.8%
Thu
10.6%
Fri
19.4%
Sat
17.6%
time of day
Morning
14.6%
Noon
12.9%
Afternoon
34.8%
Evening
30.2%
Late
7.5%

About Our Aqua Star Consumer Insights

How do we know who buys Aqua Star? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Aqua Star consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.