Aquafina Consumer Insights

Who buys Aquafina? A Aquafina consumer is generally very low income, African American, and adolescent age. Aquafina consumers are more likely to purchase Aquafina during larger pantry stocking trips. Brands such as Hefty, Dixie, and Jack Link's also tend to be purchased in the same trip. Sample consumer insights data below.

Aquafina Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
8.4%
Total Basket $ (median)
$23.71

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Aquafina Consumer Demographics

demographic
index
Female
99
Male
110
<24
134
25-34
105
35-44
96
45-54
103
55-64
92
65+
68
African American
140
Asian
124
Caucasian
92
Hispanic
125
demographic
index
Has Kids
99
No Kids
103
- $20k
124
$20k-40k
110
$40k-60k
99
$60k-80k
90
$80k-100k
98
$100k-125k
92
$125k +
97
No College
111
College
100
Adv. Degree
88

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Aquafina Basket Affinity & Size

brand
basket affinity
Hefty 3.8x
Dixie 3.2x
Jack Link's 3.2x
Gatorade G2 3.2x
basket size
index
Urgent Need (1-2 Items)
34
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
227

Where is Aquafina Purchased?

channels
index
Beauty
2
Club
124
Dollar
219
Drug
85
Food
85
Gas & Convenience
214
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.3x
Marlboro Gold Pack 1.3x
Dasani 1.3x
Marlboro 1.3x

How Did They Pay?

method
index
Cash
121
Credit
84
Debit
103
Food Stamps
121

When is Aquafina Purchased?

day of week
Sun
16.9%
Mon
13.0%
Tue
11.8%
Wed
12.4%
Thu
12.2%
Fri
15.2%
Sat
18.5%
time of day
Morning
14.6%
Noon
16.3%
Afternoon
35.0%
Evening
27.0%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Aquafina consumers purchase?

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Why do Aquafina consumers try new brands?

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Where do Aquafina consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Aquafina Target Market

Arrow and target

Who actually buys Aquafina? Do these consumers match the intended target market of Aquafina?

Thought bubble

What motivates the target market to purchase Aquafina?

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What other target market should Aquafina look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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