Aquafina Consumer Insights

Who buys Aquafina?

A Aquafina consumer is generally very low income, African American, and adolescent age. Aquafina consumers are more likely to purchase Aquafina during larger pantry stocking trips. Brands such as Hefty, Dixie, and Jack Link's also tend to be purchased in the same trip. See sample consumer insights data below.

Aquafina Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.00
% of Basket $ (median)
8.4%
Total Basket $ (median)
$23.71

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Aquafina Consumer Demographics

demographic
index
Female
99
Male
110
<24
134
25-34
105
35-44
96
45-54
103
55-64
92
65+
68
African American
140
Asian
124
Caucasian
92
Hispanic
125
demographic
index
Has Kids
99
No Kids
103
- $20k
124
$20k-40k
110
$40k-60k
99
$60k-80k
90
$80k-100k
98
$100k-125k
92
$125k +
97
No College
111
College
100
Adv. Degree
88

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Aquafina Basket Affinity & Size

brand
basket affinity
Hefty 3.8x
Dixie 3.2x
Jack Link's 3.2x
Gatorade G2 3.2x
basket size
index
Urgent Need (1-2 Items)
34
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
227

Where is Aquafina Purchased?

channels
index
Beauty
2
Club
124
Dollar
219
Drug
85
Food
85
Gas & Convenience
214
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.3x
Marlboro Gold Pack 1.3x
Dasani 1.3x
Marlboro 1.3x

How Did They Pay?

method
index
Cash
121
Credit
84
Debit
103
Food Stamps
121

When is Aquafina Purchased?

day of week
Sun
16.9%
Mon
13.0%
Tue
11.8%
Wed
12.4%
Thu
12.2%
Fri
15.2%
Sat
18.5%
time of day
Morning
14.6%
Noon
16.3%
Afternoon
35.0%
Evening
27.0%
Late
7.1%

Get More Aquafina Data

Contact us for the latest Aquafina consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Aquafina consumers switch to?

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Why do consumers stop buying Aquafina products?

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Which retailers do Aquafina shoppers prefer to shop at?

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What motivates consumers to try Aquafina products?

Research the Aquafina Target Market

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Who actually buys Aquafina? Do these consumers match the intended target market of Aquafina?

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What motivates the target market to purchase Aquafina?

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What other target market should Aquafina look at?

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Which other brands have a similar target market?

About Our Aquafina Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.