Aquafresh Consumer Insights

Who buys Aquafresh?

A Aquafresh consumer is generally slightly higher income, Asian, and lower middle age. Aquafresh consumers are more likely to purchase Aquafresh during larger pantry stocking trips. Brands such as Oral-B, Listerine, and Crest also tend to be purchased in the same trip. See sample consumer insights data below.

Aquafresh Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.69
% of Basket $ (median)
4.9%
Total Basket $ (median)
$54.78

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Aquafresh Consumer Demographics

demographic
index
Female
100
Male
97
<24
84
25-34
110
35-44
111
45-54
84
55-64
73
65+
60
African American
98
Asian
191
Caucasian
89
Hispanic
118
demographic
index
Has Kids
108
No Kids
83
- $20k
89
$20k-40k
95
$40k-60k
102
$60k-80k
99
$80k-100k
106
$100k-125k
105
$125k +
100
No College
85
College
103
Adv. Degree
105

Understand Aquafresh Consumer Behavior

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Aquafresh Basket Affinity & Size

brand
basket affinity
Oral-B 10.6x
Listerine 8.1x
Crest 7.3x
Colgate 6.9x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
341

Where is Aquafresh Purchased?

channels
index
Beauty
14
Club
28
Dollar
209
Drug
126
Food
56
Gas & Convenience
4
Mass
144
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.5x
Yoplait Go-Gurt 1.4x
International Delight 1.3x
Cinnamon Toast Crunch 1.3x

How Did They Pay?

method
index
Cash
94
Credit
95
Debit
106
Food Stamps
51

When is Aquafresh Purchased?

day of week
Sun
16.7%
Mon
14.0%
Tue
12.3%
Wed
12.6%
Thu
12.6%
Fri
14.3%
Sat
17.4%
time of day
Morning
16.2%
Noon
17.4%
Afternoon
33.2%
Evening
25.6%
Late
7.6%

Get More Aquafresh Data

Contact us for the latest Aquafresh consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Aquafresh consumers switch to?

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Why do consumers stop buying Aquafresh products?

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Which retailers do Aquafresh shoppers prefer to shop at?

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What motivates consumers to try Aquafresh products?

Research the Aquafresh Target Market

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Who actually buys Aquafresh? Do these consumers match the intended target market of Aquafresh?

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What motivates the target market to buy Aquafresh?

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What other target market should Aquafresh look at?

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Which other brands have a similar target market?

About Our Aquafresh Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.