Aquaphor Consumer Insights

Who buys Aquaphor? Aquaphor consumers are generally very high income, Asian, and young adult age. Aquaphor consumers are more likely to purchase Aquaphor during larger pantry stocking trips. Brands such as Listerine, Oral-B, and Gerber also tend to be purchased in the same trip. Sample consumer insights data below.

Aquaphor Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.29
% of Basket $ (median)
16.4%
Total Basket $ (median)
$38.30

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Aquaphor Consumer Demographics

demographic
index
Female
100
Male
98
<24
103
25-34
117
35-44
104
45-54
75
55-64
83
65+
107
African American
144
Asian
229
Caucasian
85
Hispanic
97
demographic
index
Has Kids
102
No Kids
95
- $20k
113
$20k-40k
93
$40k-60k
85
$60k-80k
92
$80k-100k
95
$100k-125k
115
$125k +
129
No College
79
College
99
Adv. Degree
128

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Aquaphor Basket Affinity & Size

brand
basket affinity
Listerine 9.3x
Oral-B 8.6x
Gerber 8.3x
Neutrogena 8.2x
basket size
index
Urgent Need (1-2 Items)
39
Express Lane (3-10 Items)
94
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
217

Where is Aquaphor Purchased?

channels
index
Beauty
65
Dollar
17
Drug
568
Food
24
Gas & Convenience
1
Mass
118
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.5x
Gerber Graduates 1.5x
Listerine 1.4x
Gerber 1.4x

How Did They Pay?

method
index
Cash
113
Credit
108
Debit
92
Food Stamps
23

When is Aquaphor Purchased?

day of week
Sun
17.2%
Mon
13.9%
Tue
12.6%
Wed
12.2%
Thu
12.5%
Fri
14.7%
Sat
17.0%
time of day
Morning
15.5%
Noon
16.8%
Afternoon
33.4%
Evening
26.6%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Aquaphor consumers purchase?

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Why do Aquaphor consumers try new brands?

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Where do Aquaphor consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Aquaphor Target Market

Arrow and target

Who actually buys Aquaphor? Do these consumers match the intended target market of Aquaphor?

Thought bubble

What motivates the target market to purchase Aquaphor?

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What other target market should Aquaphor look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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