Aquaphor Consumer Insights

Who buys Aquaphor?

A Aquaphor consumer is generally very high income, Asian, and young adult age. Aquaphor consumers are more likely to purchase Aquaphor during larger pantry stocking trips. Brands such as Listerine, Oral-B, and Gerber also tend to be purchased in the same trip. See sample consumer insights data below.

Aquaphor Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.29
% of Basket $ (median)
16.4%
Total Basket $ (median)
$38.30

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Aquaphor Consumer Demographics

demographic
index
Female
100
Male
98
<24
103
25-34
117
35-44
104
45-54
75
55-64
83
65+
107
African American
144
Asian
229
Caucasian
85
Hispanic
97
demographic
index
Has Kids
102
No Kids
95
- $20k
113
$20k-40k
93
$40k-60k
85
$60k-80k
92
$80k-100k
95
$100k-125k
115
$125k +
129
No College
79
College
99
Adv. Degree
128

Understand Aquaphor Consumer Behavior

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Aquaphor Basket Affinity & Size

brand
basket affinity
Listerine 9.3x
Oral-B 8.6x
Gerber 8.3x
Neutrogena 8.2x
basket size
index
Urgent Need (1-2 Items)
39
Express Lane (3-10 Items)
94
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
217

Where is Aquaphor Purchased?

channels
index
Beauty
65
Dollar
17
Drug
568
Food
24
Gas & Convenience
1
Mass
118
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.5x
Gerber Graduates 1.5x
Listerine 1.4x
Gerber 1.4x

How Did They Pay?

method
index
Cash
113
Credit
108
Debit
92
Food Stamps
23

When is Aquaphor Purchased?

day of week
Sun
17.2%
Mon
13.9%
Tue
12.6%
Wed
12.2%
Thu
12.5%
Fri
14.7%
Sat
17.0%
time of day
Morning
15.5%
Noon
16.8%
Afternoon
33.4%
Evening
26.6%
Late
7.7%

Get More Aquaphor Data

Contact us for the latest Aquaphor consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Aquaphor consumers switch to?

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Why do consumers stop buying Aquaphor products?

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Which retailers do Aquaphor shoppers prefer to shop at?

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What motivates consumers to try Aquaphor products?

Research the Aquaphor Target Market

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Who actually buys Aquaphor? Do these consumers match the intended target market of Aquaphor?

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What motivates the target market to purchase Aquaphor?

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What other target market should Aquaphor look at?

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Which other brands have a similar target market?

About Our Aquaphor Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.