Aquaria Consumer Insights

Who buys Aquaria?

A Aquaria consumer is generally very low income, Caucasian, and adolescent age. Aquaria consumers are more likely to purchase Aquaria during larger pantry stocking trips. Brands such as Totino's Party Pizza, Diet Dr Pepper, and Bar-S also tend to be purchased in the same trip. Sample consumer insights data below.

Aquaria Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.83
% of Basket $ (median)
15.9%
Total Basket $ (median)
$42.95

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Aquaria Consumer Demographics

demographic
index
Female
100
Male
102
<24
150
25-34
107
35-44
103
45-54
84
55-64
93
65+
62
African American
96
Asian
74
Caucasian
104
Hispanic
88
demographic
index
Has Kids
103
No Kids
93
- $20k
132
$20k-40k
118
$40k-60k
102
$60k-80k
119
$80k-100k
73
$100k-125k
85
$125k +
67
No College
120
College
102
Adv. Degree
66

Understand Aquaria Consumer Behavior

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Aquaria Basket Affinity & Size

brand
basket affinity
Totino's Party Pizza 7.1x
Diet Dr Pepper 5.7x
Bar-S 5.7x
Sunny Meadow 5.1x
basket size
index
Urgent Need (1-2 Items)
41
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
236

Where is Aquaria Purchased?

channels
index
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.5x
Purina Friskies 1.5x
Armour 1.4x
Sweet Baby Ray's 1.3x

How Did They Pay?

method
index
Cash
151
Credit
91
Debit
92
Food Stamps
48

When is Aquaria Purchased?

day of week
Sun
18.2%
Mon
13.1%
Tue
11.0%
Wed
10.8%
Thu
11.6%
Fri
15.5%
Sat
19.9%
time of day
Morning
12.4%
Noon
16.9%
Afternoon
37.9%
Evening
26.6%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Aquaria consumers purchase?

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Why do Aquaria consumers try new brands?

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Where do Aquaria consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Aquaria Target Market

Arrow and target

Who actually buys Aquaria? Do these consumers match the intended target market of Aquaria?

Thought bubble

What motivates the target market to purchase Aquaria?

magnifying glass

What other target market should Aquaria look at?

venn diagram

Which other brands have a similar target market?

About Our Aquaria Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.