Aqueon Consumer Insights

Who buys Aqueon?

A Aqueon consumer is generally median income, Caucasian, and lower middle age. Aqueon consumers are more likely to purchase Aqueon during small to mid sized trips. Brands such as Purina Friskies, Pepperidge Farm Goldfish, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Aqueon Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.99
% of Basket $ (median)
41.1%
Total Basket $ (median)
$24.33

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Aqueon Consumer Demographics

demographic
index
Female
99
Male
108
<24
63
25-34
108
35-44
113
45-54
77
55-64
98
65+
38
African American
73
Asian
93
Caucasian
105
Hispanic
88
demographic
index
Has Kids
108
No Kids
83
- $20k
103
$20k-40k
105
$40k-60k
90
$60k-80k
106
$80k-100k
99
$100k-125k
99
$125k +
100
No College
121
College
94
Adv. Degree
104

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Aqueon Basket Affinity & Size

brand
basket affinity
Purina Friskies 43.2x
Pepperidge Farm Goldfish 19.5x
Listerine 19.1x
Neutrogena 18.0x
basket size
index
Urgent Need (1-2 Items)
118
Express Lane (3-10 Items)
124
Fill Up (11-20 Items)
56
Pantry Stocking (21+ Items)
28

Where is Aqueon Purchased?

channels
index
Food
1
Mass
218
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.6x
Dannon Danimals 1.6x
YoCrunch 1.6x
Kelloggs Frosted Flakes 1.5x

How Did They Pay?

method
index
Cash
199
Credit
127
Debit
39
Food Stamps
2

When is Aqueon Purchased?

day of week
Sun
15.6%
Mon
10.5%
Tue
11.0%
Wed
11.1%
Thu
11.4%
Fri
18.7%
Sat
21.7%
time of day
Morning
9.1%
Noon
19.4%
Afternoon
34.5%
Evening
35.1%
Late
1.9%

About Our Aqueon Consumer Insights

How do we know who buys Aqueon? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Aqueon consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.