Arbor Mist Consumer Insights

Who buys Arbor Mist?

A Arbor Mist consumer is generally very low income, African American, and adolescent age. Arbor Mist consumers are more likely to purchase Arbor Mist during larger pantry stocking trips. Brands such as Cottonelle, Bud Light, and Sunny Meadow also tend to be purchased in the same trip. Sample consumer insights data below.

Arbor Mist Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.97
% of Basket $ (median)
12.0%
Total Basket $ (median)
$49.79

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Arbor Mist Consumer Demographics

demographic
index
Female
102
Male
83
<24
124
25-34
103
35-44
84
45-54
122
55-64
104
65+
96
African American
196
Asian
48
Caucasian
95
Hispanic
140
demographic
index
Has Kids
88
No Kids
127
- $20k
145
$20k-40k
128
$40k-60k
109
$60k-80k
127
$80k-100k
88
$100k-125k
53
$125k +
36
No College
115
College
105
Adv. Degree
60

Understand Arbor Mist Consumer Behavior

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Arbor Mist Basket Affinity & Size

brand
basket affinity
Cottonelle 7.7x
Bud Light 6.1x
Sunny Meadow 5.2x
Lays Wavy 5.1x
basket size
index
Urgent Need (1-2 Items)
31
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
298

Where is Arbor Mist Purchased?

channels
index
Club
7
Dollar
173
Drug
81
Food
86
Gas & Convenience
19
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.7x
Bud Light 1.7x
Blue Bonnet 1.7x
Sunny Meadow 1.6x

How Did They Pay?

method
index
Cash
111
Credit
88
Debit
111
Food Stamps
70

When is Arbor Mist Purchased?

day of week
Sun
12.1%
Mon
9.9%
Tue
10.5%
Wed
12.8%
Thu
11.7%
Fri
20.8%
Sat
22.2%
time of day
Morning
8.8%
Noon
15.3%
Afternoon
33.3%
Evening
35.1%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Arbor Mist consumers purchase?

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Why do Arbor Mist consumers try new brands?

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Where do Arbor Mist consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Arbor Mist Target Market

Arrow and target

Who actually buys Arbor Mist? Do these consumers match the intended target market of Arbor Mist?

Thought bubble

What motivates the target market to purchase Arbor Mist?

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What other target market should Arbor Mist look at?

venn diagram

Which other brands have a similar target market?

About Our Arbor Mist Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.