Arby's Seasoned Curly Fries Consumer Insights

Who buys Arby's Seasoned Curly Fries? A Arby's Seasoned Curly Fries consumer is generally very low income, African American, and adolescent age. Arby's Seasoned Curly Fries consumers are more likely to purchase Arby's Seasoned Curly Fries during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Ore-Ida, and Totino's Party Pizza also tend to be purchased in the same trip. Sample consumer insights data below.

Arby's Seasoned Curly Fries Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.74
% of Basket $ (median)
3.4%
Total Basket $ (median)
$81.38

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Arby's Seasoned Curly Fries Consumer Demographics

demographic
index
Female
101
Male
89
<24
123
25-34
122
35-44
110
45-54
76
55-64
50
65+
44
African American
121
Asian
54
Caucasian
107
Hispanic
70
demographic
index
Has Kids
112
No Kids
73
- $20k
154
$20k-40k
123
$40k-60k
113
$60k-80k
98
$80k-100k
85
$100k-125k
74
$125k +
58
No College
121
College
101
Adv. Degree
69

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Arby's Seasoned Curly Fries Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 9.8x
Ore-Ida 6.1x
Totino's Party Pizza 5.8x
Banquet 5.7x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
124
Pantry Stocking (21+ Items)
523

Where is Arby's Seasoned Curly Fries Purchased?

channels
index
Drug
16
Food
78
Gas & Convenience
2
Mass
159
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.7x
Totino's Pizza Rolls 1.7x
YoCrunch 1.7x
Red Baron 1.6x

How Did They Pay?

method
index
Cash
84
Credit
78
Debit
107
Food Stamps
291

When is Arby's Seasoned Curly Fries Purchased?

day of week
Sun
17.5%
Mon
13.4%
Tue
12.0%
Wed
11.5%
Thu
11.7%
Fri
15.4%
Sat
18.5%
time of day
Morning
12.1%
Noon
15.5%
Afternoon
35.5%
Evening
31.1%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Arby's Seasoned Curly Fries consumers purchase?

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Why do Arby's Seasoned Curly Fries consumers try new brands?

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Where do Arby's Seasoned Curly Fries consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

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The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

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Every retailer, from Big Box to Bodegas to Online.

Research the Arby's Seasoned Curly Fries Target Market

Arrow and target

Who actually buys Arby's Seasoned Curly Fries? Do these consumers match the intended target market of Arby's Seasoned Curly Fries?

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What motivates the target market to purchase Arby's Seasoned Curly Fries?

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What other target market should Arby's Seasoned Curly Fries look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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